Movie Channels
The World TV Premiere of YRF’s Pathaan on Star Gold breaks records!
Mumbai: The World TV Premiere of the highly anticipated blockbuster from Yash Raj Films, Pathaan on Star Gold, has created new viewership records on TV. With an incredible reach of 45.5 million viewers and an impressive Average Minute Audience (AMA) of 15 million (Source: BARC – All India, CS2+,Tv+Ooh), the Shah Rukh Khan, Deepika Padukone and John Abraham starrer Pathaan’s premiere on Star Gold has emerged as the highest-rated movie of 2023. The success of Pathaan’s premiere on Star Gold not only signifies the film’s popularity but also reinforces the influence of television as the preferred medium of entertainment in India.
“We are delighted with the response received for the world TV premiere of Pathaan. We continuously strive to bring the very best and latest movies of Indian cinema on our channel for movie aficionados. The success witnessed with Pathaan demonstrates the strength of TV in the country and its ability to reach a wide audience and bring families together for shared viewing experiences.Star Gold has been home to the biggest blockbuster premieres and we look forward to bringing in more blockbusters for families to enjoy,” said Disney Star head- content Disney+ Hotstar & HSM entertainment network Gaurav Banerjee.
“We are thrilled to witness the resounding success of Pathaan’s premiere on Star Gold as the biggest TV premiere of 2023. It’s a testament to the unwavering support of our audience who continue to embrace our vision tocreate unforgettable cinematic experiences. Pathaan that belongs to our prized YRF Spy Universe, could not have premiered on a bigger platform than Star Gold whose reach remains unparalleled,” said Yash Raj Films CEO Akshaye Widhani.
To further enhance the excitement surrounding the TV debut of the high-octane spy thriller Pathaan, Star Gold notched up the promotions by setting a Guinness World Record. As part of the event, a celebration took place outside Mannat, the iconic residence of superstar Shah Rukh Khan in Mumbai. A gathering of 300 enthusiastic fans came together to set a record for the ‘Most number of people doing the SRK pose simultaneously’ This event became a resounding success, capturing the unwavering devotion and enthusiasm of SRK’s fans. Adding to the delight, Shah Rukh Khan himself made a surprise appearance, expressing his gratitude and heartfelt thanks to his devoted fans.
Pathaan’s World TV Premiere reiterates Star Gold’s dominance with successful TV Premieres. Pathaan, Brahmāstra: Part One – Shiva and Ram Setu are Top 3 premieres of 2023; all three premiered on Star Gold.
Pathaan on Star Gold had multiple sponsors on board, these included — co-presenting sponsors: P&G and Dabur, co-powered by sponsors: Maruti, Amazon, and HUL, and associate sponsors: Ultratech and Adani Wilmar.
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
