Movie Channels
The World TV Premiere of YRF’s Pathaan on Star Gold breaks records!
Mumbai: The World TV Premiere of the highly anticipated blockbuster from Yash Raj Films, Pathaan on Star Gold, has created new viewership records on TV. With an incredible reach of 45.5 million viewers and an impressive Average Minute Audience (AMA) of 15 million (Source: BARC – All India, CS2+,Tv+Ooh), the Shah Rukh Khan, Deepika Padukone and John Abraham starrer Pathaan’s premiere on Star Gold has emerged as the highest-rated movie of 2023. The success of Pathaan’s premiere on Star Gold not only signifies the film’s popularity but also reinforces the influence of television as the preferred medium of entertainment in India.
“We are delighted with the response received for the world TV premiere of Pathaan. We continuously strive to bring the very best and latest movies of Indian cinema on our channel for movie aficionados. The success witnessed with Pathaan demonstrates the strength of TV in the country and its ability to reach a wide audience and bring families together for shared viewing experiences.Star Gold has been home to the biggest blockbuster premieres and we look forward to bringing in more blockbusters for families to enjoy,” said Disney Star head- content Disney+ Hotstar & HSM entertainment network Gaurav Banerjee.
“We are thrilled to witness the resounding success of Pathaan’s premiere on Star Gold as the biggest TV premiere of 2023. It’s a testament to the unwavering support of our audience who continue to embrace our vision tocreate unforgettable cinematic experiences. Pathaan that belongs to our prized YRF Spy Universe, could not have premiered on a bigger platform than Star Gold whose reach remains unparalleled,” said Yash Raj Films CEO Akshaye Widhani.
To further enhance the excitement surrounding the TV debut of the high-octane spy thriller Pathaan, Star Gold notched up the promotions by setting a Guinness World Record. As part of the event, a celebration took place outside Mannat, the iconic residence of superstar Shah Rukh Khan in Mumbai. A gathering of 300 enthusiastic fans came together to set a record for the ‘Most number of people doing the SRK pose simultaneously’ This event became a resounding success, capturing the unwavering devotion and enthusiasm of SRK’s fans. Adding to the delight, Shah Rukh Khan himself made a surprise appearance, expressing his gratitude and heartfelt thanks to his devoted fans.
Pathaan’s World TV Premiere reiterates Star Gold’s dominance with successful TV Premieres. Pathaan, Brahmāstra: Part One – Shiva and Ram Setu are Top 3 premieres of 2023; all three premiered on Star Gold.
Pathaan on Star Gold had multiple sponsors on board, these included — co-presenting sponsors: P&G and Dabur, co-powered by sponsors: Maruti, Amazon, and HUL, and associate sponsors: Ultratech and Adani Wilmar.
Movie Channels
Zee5 launches five free FAST channels on Samsung TV Plus India
New genre-led channels bring comedy, drama, horror, classics and South films to Smart TVs.
MUMBAI: Zee5 just turned Samsung Smart TVs into a free entertainment buffet because when premium content costs nothing, even the remote control starts smiling. Zee5 has launched five curated free ad-supported streaming TV (FAST) channels on Samsung TV Plus India, making high-quality, genre-specific entertainment available subscription-free to millions of Samsung Smart TV owners across the country.
The five channels now live are:
Zee Comedy Nation – Popular comedy shows and movies
Zee Dil Se – Compelling drama series
ZEE Horror Nights – Horror and supernatural content
ZEE Cine Classic – Timeless Indian films
ZEE South Flix – High-energy South Indian films dubbed in Hindi
All content is drawn from Zee5’s extensive library and programmed in a lean-back, always-on format ideal for large-screen viewing. This launch strengthens Zee5’s Connected TV strategy at a time when 64 per cent of its premium content watch time already comes from connected devices.
Zee5 chief business officer Siju Prabhakaran said, “At Zee5, we believe accessibility and scale will define the next phase of digital entertainment growth in India. Our presence on Samsung TV Plus strengthens our Connected TV strategy, enabling viewers to discover curated, genre-led content in a seamless, free, and premium environment.”
Samsung TV Plus India head of partnerships Kunal Mehta added, “Local partnerships are at the heart of how we grow Samsung TV Plus in India. Zee Entertainment is one of India’s most iconic media brands, and bringing their channels to our service means millions more Samsung Smart TV owners can enjoy premium local content, subscription-free.”
The channels are available directly through the pre-installed Samsung TV Plus app with no login or subscription required. This marks another milestone in Zee5’s CTV expansion and builds on its growing international presence, with Zee channels already available on Samsung TV Plus across Southeast Asia, Australia and New Zealand.
In a streaming world where paywalls often block the fun, Zee5 and Samsung have quietly opened the gates, proving that sometimes the best things in life (and on your TV) really are free especially when they come with a side of comedy, drama, horror, classics and South Indian blockbuster energy.
