Hindi
The Small Big Idea turns live tweets into online videos for &Pictures
MUMBAI: With digital leading the way forward, &Pictures, an interactive movie channel from Zee Entertainment Enterprises (Zeel) stable is leaving no stone unturned to increase its engagement level with the digital audiences.
It had recently launched an interactive application called Dil Se, which allows people to record and upload messages for their favourite celebrity. The recorded messages are then sent to celebs for them to reply with personalized messages for their fans.
Now, the channel’s digital agency The Small Big Idea has roped in stand up comedians Ashwin Mushran and Amogh Ranadive to promote the interactive application Dil Se. In a one of a kind interactive campaign, the audience’s tweets were converted into videos within minutes of them being posted.
The audience had to tweet to the channel, the extent to which they would go to catch the attention of their favourite star. The gags told the audience how their ideas of impressing their stars might not to be the best, by mocking the idea itself. The videos were hilarious and that attracted more than 6 lakh impressions on twitter alone.
The Small Big Idea founder-director Harikrishnan Pillai said, “Our route was twisted and twisted works. People didn’t expect their version of celeb-love to come out in such funny manner, and that too within minutes of them tweeting. Good part is that people were OK to laugh at themselves. The giggles ended at 6 lakh impressions, validating the efficacy of the idea too.”
Zeel Hindi movie channels deputy business head Ruchir Tiwari added, “The end objective was to make people aware of this application. The core message was beautifully weaved around the social activity, giving us dual advantage of creating great online content and marketing the digital property.”
Hindi
Zee5 and Applause Entertainment team up for whodunnit ‘Everybody Loves Sohrab Handa’
Rajat Kapoor directs star-studded murder mystery streaming from 10 April.
MUMBAI: Zee5 is serving up another killer collaboration and this time, the murder mystery comes with a generous side of dark humour and family dysfunction. The streaming platform has partnered with Applause Entertainment and Mithya Talkies to bring Everybody Loves Sohrab Handa, a fresh, twisted whodunnit written and directed by acclaimed filmmaker and actor Rajat Kapoor. The film will stream exclusively on Hindi Zee5 from 10 April.
The movie reimagines the classic murder mystery genre with a contemporary, darkly comic edge. It revolves around a group of friends and family who smile, drink, and celebrate together until the silence snaps and long-buried secrets spill out. The stellar ensemble cast includes Vinay Pathak, Ranvir Shorey, Waluscha De Sousa, Saurabh Shukla, Chandrachoor Rai, Neil Bhoopalam, Koel Purie, Palomi Ghosh, and Rajat Kapoor himself.
This latest offering continues the successful partnership between Zee5 and Applause Entertainment, which has previously delivered diverse hits such as Mithya, Bloody Brothers, and Jab Khuli Kitaab.
&TV Business Head of hindi Zee5 and chief channel officer Kaveri Das said, “Our collaboration with Applause Entertainment has consistently delivered distinct, high-impact storytelling. Everybody Loves Sohrab Handa is a natural progression, reinforcing our focus on genre-led content with a compelling whodunnit premise and a strong ensemble cast.”
Applause Entertainment business head for movies Sunil Chainani added, “This film adds yet another compelling layer to our slate with Rajat Kapoor’s unmistakable voice.”
Rajat Kapoor shared, “What interested me was not just the mechanics of a whodunnit, but the emotional violence that precedes physical violence. These are people who smile at each other, but there’s so much that is not said.”
The film promises razor-sharp writing, layered performances, and simmering tension, inviting viewers not just to solve the crime but to unravel the complex relationships at its heart.
If you love a good murder mystery served with wit and emotional depth, Everybody Loves Sohrab Handa looks set to be your next addictive watch. Mark your calendars, the whodunnit drops on Hindi Zee5 from 10 April.
