Music and Youth
The Rock and SpikeTV announce ‘Rock The Troops’
MUMBAI: Seven Bucks Productions has joined forces with Spike TV and Casey Patterson Entertainment to create Rock The Troops, a grand scale music and entertainment event to celebrate and entertain deployed US Troops serving overseas.
The Spike Original Special will be filmed at a Military Base overseas, location to be announced in the coming months. Rock The Troops will bow on Veterans Day 2016. The star-studded event will feature live performances from headliners from the worlds of music, movies, comedy, sports and more.
“Dwayne Johnson has always made supporting the brave men and women serving overseas a priority throughout his career. Our mission is to honor, inspire and entertain in an epic way, as only The Rock can. He’ll bring all the heart, humor and big-bad energy that the world loves him for, to this show. I couldn’t have more dedicated partners than Dwayne, Dany and the Seven Bucks team for this very worthy event,” said executive producer Casey Patterson.
“Supporting troops and veterans is part of Spike’s DNA,” said Spike TV president Kevin Kay.
Spike has actively supported America’s heroes throughout the last decade from helping to build a hospital for troops with brain injuries, to the “Hire A Vet” campaign, to the VOW initiative focusing on veterans’ health and wellness.
“The Seven Bucks team and I are honored to help create this special project that is going to give back to our troops and thank them for all their dedication, bravery and sacrifice,” said Johnson. “We are going to make something truly monumental,” added Seven Bucks Productions co-founder Dany Garcia.
Spike and Seven Bucks Productions announced a development deal at the Spike Upfront presentation to advertisers and press in March. This is the first special event announced as part of the deal.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
