Ad agencies
The One Club announces creatives from 13 Countries as 2023 Portfolio Night All-Stars
Mumbai: The One Club for Creativity has announced the latest group of Portfolio Night All-Stars, the top young creatives as selected by industry professionals from each of the city hosts around the world who participated in its Portfolio Night 2023, held earlier this month.
Long recognised as the world’s largest advertising portfolio review program, Portfolio Night is a fast-paced evening of advice, networking and recruitment that takes place in dozens of cities across the globe to help the next generation of creative talent enter the industry.
A highlight of this one-of-a-kind program is Portfolio Night All-Stars, where industry professionals from each host city select young creatives in their market with the best portfolios.
The Portfolio Night All-Stars for 2023, listed by city, are as follows.
- Buenos Aires: Facundo Rodrigo López Flores
- Charleston: Macy Gonzalez
- Cleveland: Sophia Fugate
- Dallas: Carlos Luna
- Denver: Grace Sather
- Guatemala City: Natalia Rodríguez
- Helsinki: Ayan Aden
- Houston: Regan Truong
- Lisbon: Gil Santos
- Manila: Jacob B. Banog
- Miami: Javier Forero
- Montréal: Audrey Bardail
- Mumbai: Pallavi
- New York: Mason Joiner
- Pan-India: Ilu Shilpakar
- Paris: Salome Bequard
- Prague: Simon Zlejsi
- Santiago: Joaquin Sepulveda
- San Francisco: Jimmy Marcheso
- Shanghai: JiaJun Hu
- Singapore: Jodi Ong
- Toronto: Qudsiya Jabeen
The All-Star from Portfolio Night Milan, co hosted by Accademia di Comunicazione and IED Milano Communication School, will be announced after their night is held on 11 July. Portfolio Night São Paul, hosted by Africa Creative, will also take place in July.
This year’s Portfolio Night All-Stars will participate in teams in a weeklong virtual program in July on a brief from Uber, and attend seminars and recruiting sessions. Teams will present their pitch at the end of the week, and the winning team will be flown to New York in September courtesy of The One Club for a week of events and networking opportunities.
City hosts for Portfolio Night 2023 were many of the world leading agencies and ad organisations: Buenos Aires – Círculo de Creatividad Argentina; Charleston – book180; Cleveland – Brokaw; Dallas – Dieste; Denver – Motive; Guatemala City – EstoEsMarte and Good Mood; Helsinki – Bob the Robot / NoA; Houston – Adcetera; Lisbon – Clube da Criatividade de Portugal; Manila – Adobo Magazine; Miami – Alma; Montréal and Toronto – Tank WW; Mumbai and Pan-India – BBDO India, DDB Mudra Group, and TBWAIndia; New York – Havas New York; Paris – DDB Paris; Santiago – Inbrax; San Francisco – Odysseus Arms; São Paulo – Africa Creative; Shanghai – BBH China; and Singapore – BBDO Singapore and TBWASingapore. Since starting in 2003, Portfolio Night has taken place in 70 cities across 45 countries, with more than 11,000 portfolios reviewed.
“Portfolio Night is a gateway for young talent to enter the industry, enabling the best of the present — hundreds of renowned international creative directors — to meet and mentor the leaders of the future in industry hubs around the world,” said The One Club for Creativity CEO Kevin Swanpoel. “These All-Stars represent the best of this year’s participants, and we’re excited to see what creative ideas they come up with.” Branding for Portfolio Night 2023 was created by Nana Rausch at Quick Honey, based in New York and Berlin.
Unlike for-profit awards shows, The One Club is a non-profit organisation that puts revenue generated from awards entries back into the industry in the form of dozens of results-oriented programs under its four pillars: Education, Inclusion & Diversity, Gender Equality and Professional Development.
MUMBAI: When your cakes are iconic, your rusks have cult status, and your croissants are quietly doing their flaky thing across Indian breakfast tables, you don’t just hire any agency. You bring in the big knives. Britannia Industries has just appointed Tilt Brand Solutions as its agency on record for its baked goodies – we’re talking Cakes, Rusk, Bread, and Croissant. And no, it’s not half-baked.
The Mumbai-based creative hotshop will now whip up the brand and communication strategy for Britannia’s adjacency portfolio. That means not just making ads, but kneading brand love into every bite. The agency has been handed the apron to serve up memorable campaigns, engaging content, and maybe a few eyebrow-raising moments on your feed.
“For Britannia’s adjacency portfolio, it was imperative that we got on board a partner who would be able to bring a perfect amalgamation of creative strength and business acumen to the table. The balanced approach of Tilt Brand Solutions and their category & consumer understanding delivered on the brief. We look forward to this partnership to create a significant impact for these businesses,” said Britannia marketing – general manager Shekhar Agarwal.
Tilt Brand Solutions, which has been flexing its creative muscles in the Indian adland, now gets to work its dough across formats, platforms and consumer cohorts. Expect punchy campaigns that turn bakery basics into branding blockbusters.
“We are thrilled to partner with Britannia on this exciting journey. With our shared commitment to innovation and creativity, we are confident of creating impactful and memorable work that resonates with audiences, while also driving growth and leadership in the category,” said Tilt Brand Solutions CBO Hari Krishnan.
