Hindi
The irony of “out of the box” thinking in filmmaking
Mumbai: The film industry itself is a place that seamlessly operates on being ‘out of the box’—the irony, in fact, is its special quality. In the film industry, the fundamental concept of crafting narratives or conceiving ideas has consistently revolved around being pioneers, as the saying goes, ‘setting trends. For those with a creative inclination, the film industry serves as an unparalleled playground for imagination. For a creator and director, the best place to execute the impossible; for all other heads of departments, an incredible environment to showcase their skills thrives within the dynamic realm of film, television series, or short films, allowing artists to refine their craft while illuminating the essence of storytelling and the director’s vision. They are within the box of the story but can operate ‘out of the box’ in their skills.
The audience’s encounter and endorsement of the film industry are also completely “out of the box,” defying conventional expectations and norms. Their contemplation and admiration, whether experienced in the grandeur of cinemas, the intimacy of personal laptops, the convenience of cell phones, or the familiarity of a household TV, are uniquely intertwined with the film industry. This experience is markedly different from their everyday lives.
As a producer and business leader, the rationale behind navigating the film industry lies in our adherence to its ROI-centric principles. This approach not only guides our operational strategies but also informs our decision-making processes, ensuring sustainable growth and success within the dynamic landscape of the film business. In essence, the film industry thrives on the belief that the impossible is achievable. This conviction underscores the necessity of ‘out of the box’ thinking as a fundamental skill set for success in this dynamic field. Therefore, embracing creativity and innovation becomes not just a choice but a prerequisite for belonging to this vibrant world of storytelling.
The article has been authored by Amita Madhvani – co-heading business (EFPL/ RMF/ EV) and engaging for new business.
Hindi
Zee5 and Applause Entertainment team up for whodunnit ‘Everybody Loves Sohrab Handa’
Rajat Kapoor directs star-studded murder mystery streaming from 10 April.
MUMBAI: Zee5 is serving up another killer collaboration and this time, the murder mystery comes with a generous side of dark humour and family dysfunction. The streaming platform has partnered with Applause Entertainment and Mithya Talkies to bring Everybody Loves Sohrab Handa, a fresh, twisted whodunnit written and directed by acclaimed filmmaker and actor Rajat Kapoor. The film will stream exclusively on Hindi Zee5 from 10 April.
The movie reimagines the classic murder mystery genre with a contemporary, darkly comic edge. It revolves around a group of friends and family who smile, drink, and celebrate together until the silence snaps and long-buried secrets spill out. The stellar ensemble cast includes Vinay Pathak, Ranvir Shorey, Waluscha De Sousa, Saurabh Shukla, Chandrachoor Rai, Neil Bhoopalam, Koel Purie, Palomi Ghosh, and Rajat Kapoor himself.
This latest offering continues the successful partnership between Zee5 and Applause Entertainment, which has previously delivered diverse hits such as Mithya, Bloody Brothers, and Jab Khuli Kitaab.
&TV Business Head of hindi Zee5 and chief channel officer Kaveri Das said, “Our collaboration with Applause Entertainment has consistently delivered distinct, high-impact storytelling. Everybody Loves Sohrab Handa is a natural progression, reinforcing our focus on genre-led content with a compelling whodunnit premise and a strong ensemble cast.”
Applause Entertainment business head for movies Sunil Chainani added, “This film adds yet another compelling layer to our slate with Rajat Kapoor’s unmistakable voice.”
Rajat Kapoor shared, “What interested me was not just the mechanics of a whodunnit, but the emotional violence that precedes physical violence. These are people who smile at each other, but there’s so much that is not said.”
The film promises razor-sharp writing, layered performances, and simmering tension, inviting viewers not just to solve the crime but to unravel the complex relationships at its heart.
If you love a good murder mystery served with wit and emotional depth, Everybody Loves Sohrab Handa looks set to be your next addictive watch. Mark your calendars, the whodunnit drops on Hindi Zee5 from 10 April.
