Gaming
The IPL Fantasy League returns with additional features
BENGALURU: The stage is set for another edition of the Indian Premier League (IPL) as well the second edition of TenTenTen Digital Products (TenTenTen) ‘IPL Fantasy League’. The ‘Digital IPL’ that debuted last year, created an immediate impact, with over five lakh players across the globe participating during IPL 2013.
The 2014 edition is packed with new game features as well as fun elements, fans will now get to replay this excitement in the new season says the company.
“We are extremely excited about the league this year. When we approached IPL last year, we were confident about the appeal of a Fantasy League, as well as how it will help grow the craze of IPL beyond the traditional boundaries. However, what caught us by surprise was the momentum it gained in its debut year itself. With half a million participants, the league became the largest fantasy cricket league ever. This year, we have packed in lots of new stuff to fuel the awareness and engagement for IPL further. We expect a million players to play the league this time, taking the IPL fever to the next level globally.” said TenTenTen Digital Marketing Guru and founder Ramesh Srivats.
TenTenTen says that the site saw nearly 1.5 crore visits and over 10 crore page views in a span of two months last year and also created tremendous involvement and social buzz with lakhs of tweets and Facebook updates.
Users were given the ability to create private leagues and play IPL Fantasy with their friends and colleagues, for bragging rights. Encouraged by the success, the Fantasy League was extended to the Champions League T20 2013 with TenTenTen handling all responsibilities for the same.
The League allows a player to own and create a team with name, emblem and motto. Each player is then given 10 million Fantasy Dollars using which he or she can pick a virtual squad of 11 players. Players then earn points based on their squad’s actual performance in IPL matches. The Fantasy team with the most points wins the league.
The league is also better optimised for mobile this year says TenTenTen. The winners of the IPL Fantasy League 2014 stand a chance of winning tickets to the matches and exciting IPL merchandise.
Gaming
Konami concludes successful eFootball India campaign
Campaign featuring Rinku Singh, Varun Chakravarthy and other stars boosts engagement ahead of FIFA World Cup 2026.
MUMBAI: When cricket meets football in the virtual world, even the biggest fans can’t help but score and Konami’s latest eFootball campaign in India has clearly hit the back of the net. Konami Digital Entertainment has successfully wrapped up its India campaign for eFootball, which brought together cricketers Rinku Singh and Varun Chakravarthy, actors Naslen Gafoor and Chandu Salim Kumar, and footballers Sahal Abdul Samad and Shubhasish Bose. The multi-star campaign generated strong excitement across gaming, football, and creator communities through social content, fan participation, and in-game engagement.
Building on the initial launch that featured a limited-time Lionel Messi card, the campaign united fan communities, lifestyle creators, football creators, and competitive eFootball influencers. It significantly expanded the game’s visibility and deepened engagement with fans across the country.
The campaign also saw thousands of entries submitted as part of its social media engagement challenge, reflecting high levels of community enthusiasm and active creator involvement.
Looking ahead, Konami plans to build on this momentum with more eFootball experiences for Indian fans as the FIFA World Cup 2026 approaches. With global attention on the tournament set to rise, India will remain a key market for deepening community engagement and bringing fans closer to the action.
In a country that lives and breathes sport, Konami has shown that mixing real-world stars with virtual thrills is a winning formula leaving fans eagerly waiting for the next goal.
