iWorld
The Family Man returns: Srikant now the hunted
MUMBAI: Looks like Srikant Tiwari just made India’s most-wanted list. Prime Video has unveiled the high-voltage trailer for The Family Man Season 3, the beloved spy-thriller created by Raj & DK, which premieres globally on November 21.
This time, the tables have turned. The once calm and composed undercover agent, played by Manoj Bajpayee, is now on the run, not only from new foes Rukma (Jaideep Ahlawat) and Meera (Nimrat Kaur), but also from TASC, his very own intelligence unit. The trailer teases an intense cat-and-mouse chase as Srikant’s double life crumbles, blurring the lines between family and duty.
The new season promises everything fans love about The Family Man, razor-sharp wit, breathtaking action, emotional turmoil, and a dose of desi espionage swagger. Alongside Bajpayee, the stellar returning cast includes Priyamani, Sharib Hashmi, Shreya Dhanwanthary, Ashlesha Thakur, Vedant Sinha, and Gul Panag.
Creators Raj & DK shared, “Season 3 takes Srikant’s professional and personal chaos to a whole new level. With Jaideep and Nimrat joining the universe as formidable new adversaries, this season pushes him to his absolute limits.”
Echoing the excitement, Manoj Bajpayee said, “For years, fans have asked me when Srikant Tiwari is coming back, and now the wait is over. This season is bigger, bolder, and far more dangerous. Srikant is cornered like never before.”
New entrants Jaideep Ahlawat and Nimrat Kaur called the experience “thrilling and surreal,” with Nimrat describing The Family Man as “a dream come true” for any actor.
Directed by Raj & DK, with Suman Kumar and Tusshar Seyth joining the director’s chair, the new season of The Family Man will stream in over 240 countries and territories on Prime Video. So, buckle up, India’s favourite spy is back, but this time, the hunter has become the hunted.
MUMBAI: If cricket were a binge-worthy series, this one just dropped its most explosive pilot yet. The opening weekend of the 2026 edition of the Indian Premier League has come out swinging, smashing records across both television and digital platforms and reaffirming the tournament’s unmatched pull in India’s sporting and media landscape.
Backed by two high-octane matches featuring 200-plus run chases, the tournament delivered a combined reach of over 515 million viewers across linear TV and digital platforms via JioStar’s broadcast ecosystem, including Star Sports and JioHotstar. More tellingly, engagement surged alongside reach, with total watch-time hitting 32.6 billion minutes, a sharp 26 per cent jump over the opening weekend of the previous season.
The numbers reveal a deeper shift in how India watches cricket. Connected TV (CTV) consumption rose by 30 per cent, while peak concurrency on digital platforms jumped 61 per cent, signalling a growing appetite for shared, big-screen streaming experiences. On traditional television, the momentum held strong, with TV ratings (TVR) climbing 24 per cent compared to earlier seasons’ opening matches.
A key driver of this spike has been the evolution of the viewing experience itself. This season introduced differentiated feeds, most notably a Hindi CTV broadcast featuring cricketing voices such as Ravichandran Ashwin, Suresh Raina, Harbhajan Singh, Virender Sehwag and Irfan Pathan. Blending expert analysis with a watch-along format, the feed has added a conversational, almost second-screen feel without requiring viewers to leave their screens.
According to JioStar CEO for Sports Ishan Chatterjee, at the opening weekend underscores not just scale but also the depth of engagement that live cricket continues to command. He noted that the combination of large-screen viewing and digital interactivity is creating a more immersive and personalised experience, while also delivering tangible outcomes for brand partners.
From the league’s perspective, the early numbers point to a tournament that continues to reinvent itself. Arun Singh Dhumal, Chairman of the IPL, said the strong start reflects how high-quality cricket paired with enhanced viewing formats is resonating with audiences nationwide, while Board of Control for Cricket in India secretary Devajit Saikia highlighted the “quality of engagement” as a key takeaway, not just the scale.
Commercially too, the opening weekend signals robust advertiser confidence. The broadcast is led by co-presenting sponsors including Google (Search AI Mode), Campa Energy, and Havells & Lloyd, alongside co-powered partners such as Birla Opus, Hero Motocorp and Amazon. A long tail of associate sponsors from OpenAI and Asian Paints to Flipkart and Amul further reflects the league’s unmatched ability to aggregate advertiser interest at scale.
Taken together, the opening weekend numbers are less a spike and more a statement. With 515 million viewers, 32.6 billion minutes of watch-time, and double-digit growth across formats, IPL 2026 has not just started strong, it has set the tone for a season that looks poised to push the boundaries of both sport and spectacle.
