DTH
The DTH Wannabes
| Star TV | Had set up ISKyB with a team of 300. When government decided to ban it, it hung on to the team for nearly two years before dismantling it. It laid off some employees, relocated others. But it still has the SMS in place in Delhi; lost its DTH chief recently. Will also be hemmed in by foriegn ownership restrictions. Has a presence in cable TV, broadcasting. Likely to got with earlier DTH partner Pramod Mittal as Indian ally. |
| Zee TV | Likely player.The Zee Network has invested in Canal Plus technology. Has a pay bouquet. But is presently cash strapped. Could face problems as it is in cable TV, broadcasting, and is also owned 70 per cent plus through foreign (read non-resident Indian Subhash Chandra) equity. |
| Modi Enrtertainment | Was a potential player in DTH, having signed with Loral. Has broadband plans and experience with pay TV distribution. Is probably the only player who is not a broadcaster or in cable; is Indian owned and does not have any foriegn equity ownership. Is well-positioned to launch a platform |
| C. Sivasankaran | Had options on Ku-band transponders on ST-I band satellite. Planned to become an education and infotainment player via DTH. Is in the process of launching broadband from November. Likely player. Has no problems of foreign ownership; is also loaded with cash. |
| Doordarshan | Had signed a two year contract with Measat. Lobbied for DD as platform operator. Has recently launched two pay channels. It does not have experience with DTH, with all senior officials including Rathikant Basu, RK Singh, Urmila Gupta, Ashok Mansukhani who were involved with the Measat negotiations having left. Is a likely player. |
| HFCL | Has come out from nowhere to be a force to reckon with in telephony, television, and hardware. Potentially could get into DTH. Also has a partnership with Ozzie media and leisure baron Kerry Packer. Manufactures television hardware. |
| Reliance | Is extremely ambitious about convergence. Has deep pockets. Is setting up a broadband backbone and is looking at investing in television programming. Would like to have other options for bandwidth; hence could go for DTH. Is television neutral as it is not a broadcaster nor in cable TV. Is also Indian owned. |
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
