Ad agencies
The Ad Club’s Twitter handle allegedly hacked
Mumbai: The Advertising Club’s Twitter handle has allegedly been hacked by an individual/agency/company impersonating as Ripple, one of the leading companies in crypto solutions for businesses. The latter has been tweeting from the former’s Twitter account for a while.
Eros Media World Plc Group CEO Pradeep Dwivedi who holds the designation of vice president and area director for the International Advertising Association (IAA) APAC region for 2022-24, took to the social platform to warn Ripple to hand back the same, before legal action could be taken against them in India and the US. He also went on to tag Elon Musk in his post.
In a statement to the media, Bennett Coleman & Co Ltd president – response and The Advertising Club president Partha Sinha said, “As many of you might have noticed, the Twitter account of the premier association of our country The Advertising Club @TheAdClub_India was hacked on 22 November. Even after several attempts to reinstate the account by speaking with the officials at Twitter and their representatives, it has not yet been restored.”
He added, “While we are evaluating the future course of action, we request all our members/followers to not click/engage with any content that comes from the handle @TheAdClub_India.”
MUMBAI: When your cakes are iconic, your rusks have cult status, and your croissants are quietly doing their flaky thing across Indian breakfast tables, you don’t just hire any agency. You bring in the big knives. Britannia Industries has just appointed Tilt Brand Solutions as its agency on record for its baked goodies – we’re talking Cakes, Rusk, Bread, and Croissant. And no, it’s not half-baked.
The Mumbai-based creative hotshop will now whip up the brand and communication strategy for Britannia’s adjacency portfolio. That means not just making ads, but kneading brand love into every bite. The agency has been handed the apron to serve up memorable campaigns, engaging content, and maybe a few eyebrow-raising moments on your feed.
“For Britannia’s adjacency portfolio, it was imperative that we got on board a partner who would be able to bring a perfect amalgamation of creative strength and business acumen to the table. The balanced approach of Tilt Brand Solutions and their category & consumer understanding delivered on the brief. We look forward to this partnership to create a significant impact for these businesses,” said Britannia marketing – general manager Shekhar Agarwal.
Tilt Brand Solutions, which has been flexing its creative muscles in the Indian adland, now gets to work its dough across formats, platforms and consumer cohorts. Expect punchy campaigns that turn bakery basics into branding blockbusters.
“We are thrilled to partner with Britannia on this exciting journey. With our shared commitment to innovation and creativity, we are confident of creating impactful and memorable work that resonates with audiences, while also driving growth and leadership in the category,” said Tilt Brand Solutions CBO Hari Krishnan.
