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Ten Sports unveils new logo; targets Rs 20 crore revenue from Ind-Zimbabwe series
MUMBAI: Sports broadcaster Ten Sports, which is airing the India vs Zimbabwe ODI series that kickstarted today (10 July), has also unveiled its new logo on the occasion.
After the dismal performance of the ‘Men in Blue’ in the Bangladesh tour, this India tour of Zimbabwe has become an all-important series for both the audience as well as the broadcaster. What’s more, the broadcaster is targeting ad revenues in excess of Rs 20 crore from the series.
Ten Sports and Taj TV global CEO Rajesh Sethi, “It is a step forward in consolidating all the channels under one uniform network and project the organization value to strive further, break new grounds, surpass our limits and achieve the unattained. The belief is articulated in our new network logo design which is synonymous to all kinds of sports and its belief of genesis to victory and the idents and new design was developed completely by the internal team.”
The network also informed Indianelevision.com that an elongated and extensive research was conducted by the internal team before launching the logo.
Sethi further added, “The interest in this series is very high, which is visible through the fact that around 60 per cent of our inventory has already been sold, this in spite of not having the more sellable names in the team. We are able to command a rate of Rs 3 to 3.5 lakh between ODIs and T20s per 10 second. We expect the revenue for this series to be well over Rs 20 crore with brands like Fogg, Karbonn and Pay You already being associated with the series,” said
What could very well be the beginning of the end for the Dhoni era, this series pitches players who have been on the fringes or are making comebacks under a new captain. Zimbabwe that gave a respectable performance against Pakistan in May can’t be treated as push overs any more.
As official broadcasters of the event, Ten Sports is looking to tap into the vast opportunity that the series brings along.
On the production front, the channel has started its studio show Straight Drive, which will boast of star analysts such as Arun Lal, Atul Wassan and Charu Sharma. The show will see pre, mid and post-match round ups.
To market the series, the channel has tied up with the upcoming movie Drishyam. It is also conducting fan engagement activities like contests and quizzes on various social media platforms.
The channel feels that this could well and truly be the moment of truth for the evolution of cricket in the country and the series presents both a challenge and an opportunity for the ‘New Blues.’
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
