News Broadcasting
Ten beefs up weekend programming, focuses on Indian sports
Even as Ten Sports makes hay with World Cup soccer, it is making sure that the fledgling channel does not fade from public memory once soccer mania subsides.
The Taj Sports promoted channel has announced a new weekend programming line up termed ‘Spectacular Sunday’ to ensure continued viewer interest. Beginning this Sunday, the channel starts the day with a WWF fight, now rechristened the WWE Judgment Day. At 11 am, soccer dominates with three games – Mexico v Ecuador, Costa Rica v Turkey and Japan v Russia.
The evening’s line up includes live coverage of Indian ace driver Narain Karthikeyan in the Motorsports World Series, followed by the World Cup highlights at 9 pm. Formula 1 will be beamed live from Canada at 10.50 pm.
The decision to telecast Karthikeyan’s races live are part of an effort to bring in more of ethnic sporting action from the sub continent, says Ten Sports vice president, programming and events, Peter Hutton. “The idea is to increase the image of Indian sports; while the world cup has a huge following in India, the perception of Indian football is none too great here. That is why we have Indian captain Bhaichung Bhutia our studios during the World Cup too”, he says.
There are other proposals for producing shows on ethnic games in the pipeline, but have ‘be relevant, look good as well as be cost wise on the production front,” he says. While a majority of ad slots for the soccer event have already been sold, there is still some space left in the last couple of weeks, says Hutton. While life for Ten Sports will continue to be event driven post World Cup, Hutton says the channel is trying to build up an audience in the 14 to 35 age group with its regular WWF shows and regulars like the chat show hosted by singer Raageshwari.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
