Connect with us

iWorld

Telugu OTT Aha fosters female entrepreneurs with ‘Women In Focus’ initiative

Published

on

KOLKATA: Taking a leaf out of their upcoming women-centric original web series 11th Hour, Telugu OTT platform Aha has partnered with We Hub – India’s first state-led incubator for women entrepreneurs backed by the government in Telangana – to kickstart aha X We Hub: Women In Focus initiative that aims to promote and foster women entrepreneurship by setting up a revolving fund.

This fund will give aspiring young women entrepreneurs a chance to have their ideas heard and an opportunity to build their very own successful and sustainable businesses. The first recipient of the inaugural financial aid through this initiative is Sortizy, a holistic one stop solution for kitchen management founded by Surbhi Guha and Sagthi Prakash.

Launching the initiative with their latest original, both the organisations will extend the collaboration for upcoming aha originals as well.

Advertisement

Through 11th Hour, starring prominent actress Tamannaah Bhatia in her digital debut, Aha will be showcasing the story of a dynamic CEO, Aratrika Reddy. The show will follow Aratrika’s journey as she fights tooth and nail to save her company from an impending financial ruin overnight.

The show, inspired by Upendra Namburi’s book 8 Hours, is already making waves on social media platforms with its trailer. It is produced and written by Pradeep Uppalapati under Introupe Films banner and is directed by Praveen Sattaru. The cast includes actors such as Arun Adith, Vamsi Krishna, Roshni Prakash, Priya Banerjee, Abhijeeth Poondla, Shatru, Madhusudhan Rao, Jayaprakash, Pavithra Lokesh, Srikanth Iyengar, and Anirudh Balaji.

Aha promoter Meghana Rao Jupally said, “Out with the old and in with new is what this partnership between aha and We Hub signifies. Through the aha X We Hub: Women In Focus initiative, we will be able change the light in which society sees women entrepreneurs and give these young women the platform to succeed in their own merit. With the same thought in mind, at aha we want to continue to tell stories that inspire young women and our future slate will be a testimony to that.”

Advertisement

We Hub CEO Deepthi Ravula said, “The social conditioning of our society has always led many to believe that women cannot be good at business. However, that is far from the reality. Even today where we have various women at top positions of global conglomerates, many young aspiring women entrepreneurs are facing a tough time in getting funding for their idea. To overcome such obstacles, We Hub, India’s first state led incubator for women was conceptualised by the government of Telangana in 2018. To provide a conducive ecosystem we partner with like-minded and leading industry players such as aha to provide financial aids to the brilliant women entrepreneurs. We are excited to have formed this association with Aha and look forward to building a new start-up ecosystem for women entrepreneurs.”

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

iWorld

Bollywood 90s Jamming set for April 26 at Bharat Mandapam

Live sing-along event in Delhi sees strong ticket demand on BookMyShow

Published

on

MUMBAI: Rewind, press play and suddenly, it’s the 90s all over again. Bollywood 90s Jamming is set to take over Bharat Mandapam on April 26, 2026, promising a full-blown nostalgia trip for Delhi’s music lovers. Curated as a tribute to Bollywood’s golden musical era, the event will feature a live performance by India Music Collective, known for turning concerts into participative experiences where audiences don’t just listen, they sing along, often word for word. The format leans into collective nostalgia, blurring the line between performer and crowd.

Organised by Brand Spotify Marketing & Event Agency, the event is being led by a team comprising Rohan Sharma, Mishita Batra, Akshita Jain and Ravneet Kaur, who are positioning it as more than just a concert, an immersive throwback to an era when music was as much about memory as melody.

Early indicators suggest the pitch is landing. Tickets, currently live on BookMyShow, are witnessing strong demand, pointing to a packed evening where retro hits meet a new-age audience eager to relive them in unison.

Advertisement

Set against the expansive backdrop of Bharat Mandapam, the event is designed to recreate the communal energy of 90s Bollywood where lyrics were instantly recognisable and emotions universally shared. As the city gears up for April 26, the promise is simple, a night where thousands gather not just to hear the music, but to become part of it.

For Delhi, it’s shaping up to be less of a concert and more of a collective memory set to a soundtrack everyone already knows by heart.

Advertisement
Continue Reading

Advertisement News18
Advertisement
Advertisement Whtasapp
Advertisement Year Enders

Indian Television Dot Com Pvt Ltd

Signup for news and special offers!

Copyright © 2026 Indian Television Dot Com PVT LTD