iWorld
Telenor selects Nokia for radio access equipment for modernising network
NEW DELHI: The Telenor Group has selected Nokia as a candidate supplier for radio access equipment and professional services over a period of five years.
The operator is modernising its existing 2G and 3G networks and continuing to deploy LTE across Europe and Asia.
However, both Telenor and Nokia refused to spell out details of the financial deal.
“We continue to invest in the modernisation of our network to provide excellent end-user experience as part of our vision of internet for all,” said Telenor Group EVP, group industrial development Hilde Tonne. “For this important radio access technology area, we have selected Nokia as a partner due to our excellent working relationship and the company’s proven expertise in mobile broadband and services.”
“This project is another important milestone in our long-standing collaboration with Telenor Group which dates back to the 1990s, and we are currently supplier to several of Telenor’s business units across Europe and Asia,” said Nokia EVP Europe and Latin America René Svendsen Tune. “We are committed to support Telenor in developing a high-capacity mobile broadband infrastructure that will meet its subscribers’ needs today and tomorrow as well as those of new markets.”
Nokia is a leader in mobile broadband, having the most 3G references and supplying LTE in the most advanced markets on the globe. The company’s single RAN advanced, based on the compact, scalable Flexi Multiradio 10 Base Station, runs different technologies on a single hardware platform to simplify macro radio networks, enabling the fastest rollouts and saving site costs significantly. Its NetAct operation support system provides comprehensive and consolidated management for all communications networks, and all of Nokia’s solutions are supported by its full range of global services.
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
