iWorld
Telecom sector harnesses AI for next-gen network optimization
Mumbai: Driven by technological advancement, the dawn of the 21st century has set off a new era of evolution in several industries, including the telecom sector. Hence, the future belongs to those industries which have already put in place advanced technologies like artificial intelligence(AI), machine learning, and data analytics. Among various new-age technologies, AI has gained significant traction and is transforming the telecommunications industry. Thus, with the ability to process and analyse vast amounts of data in real -time, AI has become a game changer for telecom companies.
To highlight the fact, according to Precedence Research, the global AI in the telecommunication market is witnessing exponential growth, predicted to hit around $42.66 billion by 2033. This substantial expansion is expected to grow at a CAGR of 41.40 per cent between 2024 and 2033, indicating a revolutionary moment for both Communication Service Providers (CSPs) and technology consumers.
In India, ranging from AI-powered chatbots to AI-facilitated data analysis, AI integration into telecommunications is a significant breakthrough in the industry’s development. As technology progresses rapidly, telecom operators tend to better their networks with AI powered solutions, namely to increase its effectiveness, reliability, and performance. Artificial Intelligence, with its core capabilities, is changing the way telecom networks are maintained and managed, as it enables predictive maintenance and dynamic resource allocation, ushering in a new era of connectivity and innovation.
Significance of network optimization
Network optimization in telecom is a crucial procedure, assuring optimal data flow and service reliability in an increasingly connected world. It serves as the backbone for modern telecommunications, meeting the increasing demands. However, with benefits, the telecoms business has numerous issues, the most important of which are managing increased network traffic and preserving service quality in the face of rising data consumption. In this setting, network optimization emerges as a significant answer to these problems. It ensures that consumers receive high-quality, uninterrupted services by effectively managing data traffic and network resources. This method focuses on meeting current demands while proactively planning for future development and technical advancements, making it critical to telecom networks’ resilience and adaptability in the digital age.
How AI being used in telecom
Predictive maintenance: AI-powered predictive analytics assists telecoms in providing better services by leveraging data, advanced algorithms, and machine learning approaches to forecast future outcomes based on historical data. This means that operators can utilize data-driven insights to track the status of equipment and predict failure based on patterns. Implementing AI in telecoms enables CSPs to proactively address issues with communications hardware such as cell towers, power lines, data center servers, and even set-top boxes in consumers’ homes.
Fault detection: Living in an era where fraudulent activities have become increasingly prevalent, implementation of AI in telecom fraud detection has become crucial. AI and machine learning algorithms can detect anomalies in real time, effectively minimizing telecom fraud, such as unauthorized network access and bogus profiles. The system can automatically limit access to the fraudster as soon as suspicious activity is identified, reducing the damage. According to the Communications Fraud Control Association, with a 12 per cent increase in fraud loss reported in 2023, resulting in $38.95 billion loss, AI has emerged as a potent tool in detecting and mitigating frauds.
Automate optimization and configuration: AI-powered automation solutions streamline networkconfiguration and optimization processes by autonomously adjusting network parameters and settings in response to changing conditions. Through machine learning algorithms, AI systems learn from historical data and network dynamics to optimize configurations for factors like signal coverage, interference mitigation, and load balancing. This automation enhances network efficiency, reduces operational costs, and minimizes human errors.
Power of AI: Key to success!
The adoption of AI in India’s telecommunications sector has transformed network optimization strategies, enabling operators to elevate connectivity, reliability, and performance. From predictive maintenance to dynamic resource allocation, AI-driven solutions are fueling unprecedented advancements in network management and maintenance. By harnessing AI’s power, telecom operators can deliver exceptional customer experiences, optimize resource utilization, and stay ahead of evolving market demands in the digital age.
The article has been authored by Hi-COM founder & director Vikas Sharma.
iWorld
Hari Om OTT premieres Bhagwan Jhulelal Sai series
First devotional show on Jhulelal Sai streams in Sindhi and Hindi.
MUMBAI: Hari Om OTT just turned the tide for devotional dramas because when Jhulelal Sai steps onto the small screen, even the waves start streaming in two languages. Hari Om OTT, India’s leading devotional streaming platform launched in June 2024, has premiered Bhagwan Jhulelal Sai, a milestone series that marks the first-ever show dedicated to the revered deity of the Sindhi community. The show, starring Manish Raisinghani as Jhulelal Sai / Varun Dev and Parag Tyagi as Mirkh Shah, launched on Jhulelal Jayanti and is available in both Sindhi and Hindi.
The series chronicles the life, journey and teachings of Bhagwan Jhulelal Sai, blending mythology with historical elements to deliver an authentic and inspiring narrative for global audiences.
Manish Raisinghani said, “Portraying Jhulelal Sai and Varun Dev was not just a role, it was a spiritual journey and a moment of immense pride for my family and community. This one holds a special place in my heart, especially since the show is coming in our very own Sindhi language as well.”
Parag Tyagi added, “Jhulelal Sai is the first-ever show that beautifully blends mythology with history. Hari Om has achieved something truly special by bringing the stories of our gods and goddesses to audiences in their authentic language.”
Hari Om OTT CEO Avinash Dugar said, “With Bhagwan Jhulelal Sai, we’re excited to share this inspiring story with the Sindhi community and beyond. We will continue to showcase the stories of Indian culture and Sanatan Dharma to the world, presented in their own language.”
The premiere builds on Hari Om OTT’s track record of acclaimed devotional titles including Mata Lakshmi, Jai Jagannath, Shri Tirupati Balaji, Mata Saraswati and Chandra Dev, all focused on celebrating India’s cultural and spiritual legacy through high-quality storytelling.
In a streaming landscape crowded with fiction, Hari Om OTT is quietly proving that the most powerful stories aren’t made up, they’re the ones that have already inspired generations, now delivered straight to your screen in the language of devotion. Bhagwan Jhulelal Sai is now streaming on Hari Om OTT.









