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Techzone partners with Sunburn, offers WAP page for international music
MUMBAI: Techzone, the largest aggregators, developers, publishers and distributors of entertainment content, has become the official partner of Asia‘s premier Dance Music Festival "SUNBURN" for offering a single platform to users for accessing unlimited international music via PLAYGROUND, and valuable informative content on Sunburn via WAP, CRBT and SMS services.
With this association, users will get to completely get into the groove of Sunburn as PLAYGROUND will open up the biggest library of international music in India for all the music lovers and offer them unlimited free access for 3 days. To add to it, the specially created WAP page allows an interactive platform that allows customers to browse and download more than 2,00,000 + International music tracks from the two labels Universal Music Group and Sony Music International, Videos, Artists‘ trivia, gossips, program schedule, festival guide, exclusive photo gallery, has voting options etc. All this, right through their mobile phones, while they are on the move without worrying about the long buffer time of downloads and the screen misfits for the web pages by simply sending SMS SUNBURN to 56060.
It‘s the first time in the VAS industry that almost the entire catalogues of these two labels have been made available at a single portal for Indian mobile user to download.
Commenting on the Official tie-up with Sunburn, Mr. Naveen Bhandari, Director of TechZone says, "We are glad to be associated with Sunburn and offer PLAYGROUND as their official technology partner. Sunburn is expanding year on year with thousands of followers and participants, and there is a need to engage all of them with superior services and an enhanced experience of the festival. Our WAP, CRBT and SMS services will make sure that all the users have a increased access to all the important information about the festival and PLAYGROUND will ensure that they have enough music to lose themselves into the Sunburn aura."
He adds, "There is a great demand for international music in India, and with the biggest of audio labels on board, we want to make the entire library of international content more accessible to a larger base of users by offering it on mobile platform. Our expertise in monetization of content enables us to create a robust business model that enables us to participate with events such as Sunburn, creating opportunities for the consumer to experience the product offering and access the same experience at a later stage through the PLAYGROUND Store."
Mr. Karan Singh, CEO of Sunburn, adds, "Sunburn is Asia‘s biggest music festival that garners great attention from music lovers across the world. During every sunburn festival we have been witnessing huge demand for content on sunburn and on international music. Thus, we decided to partner with Techzone to provide the music and sunburn enthusiasts what they want. Techzone‘s technological expertise and its PLAYGROUND store with its cast library of music is a great addition to the event."
To ride on the SUNBURN wave, simply SMS SUNBURN to 56060 and get grooving with mind-blowing music
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
