Hindi
Techinicians making Adaminte Makan Abu technically sound
MUMBAI: After the Academy of Motion Picture Arts and Sciences rejected the Malayalam film Adaminte Makan Abu, India‘s official entry to the Oscars, with the comment that the film was "technically too shoddy to make the grade with other contenders", a group of technicians have got together to get the film a technically correct look.
"Year after year we keep missing out on the Oscar shortlist because our entries lag behind technically. So we felt the need to enhance the technical quality of the film substantially," said the production team in a statement.
At the 58th National Film Awards last year, the film won four major national awards for best film, best actor, best cinematography and best background score.
Oscar-winning sound designer Resul Pookutty, who is working on the project currently, said, "I am re-designing and re-mixing the sound for the film, so it would stand a better chance of making it into the final list after the Oscar submission. I am adding more sounds, and re-designing the entire sound scape and re-mixing the music in surround sound with the thematic aspect of the movie."
Adaminte Makan Abu tells the story of a poor perfume (attar) seller Abu whose only wish in life is to perform a Haj pilgrimage, which he strives hard to fulfil. But at the verge of the fulfillment, he opts out when he fears that the means is not fully legitimate. The film, directed by Salim Ahmed under the banner of Alan Media, stars Salim Kumar and Zarina Wahab.
Hindi
Kridhan Infra enters film production with AI-led feature film
Infra firm debuts AI-powered film marking RSS centenary
MUMBAI: Kridhan Infra Limited is swapping hard hats for headsets. The infrastructure company has announced its entry into film production and media technology through its subsidiary, Kridhan Mediatech Private Limited, with the nationwide theatrical release of Shatak: Sangh Ke 100 Varsh, an AI-led feature film.
With Shatak, the company is not just stepping into cinema but staking a claim in what it describes as one of the world’s early full-length AI-driven feature films. Artificial Intelligence has been embedded across the creative and production process, from script visualisation and environment creation to modelling and production design.
The film commemorates 100 years of the Rashtriya Swayamsevak Sangh, tracing defining moments, personalities and historical phases that shaped its journey. By combining archival storytelling with algorithm-powered creativity, the project attempts to blend heritage with high technology.
For Kridhan Mediatech, this is only the opening scene. The subsidiary’s broader ambition spans AI, CGI, virtual production systems and scalable content models for both theatres and digital platforms. The move signals a strategic diversification for Kridhan Infra, traditionally rooted in engineering and construction.
The timing aligns with India’s growing push to become a global AI powerhouse. At the 2026 AI Impact Summit, prime minister Narendra Modi urged innovators to design in India and deliver to the world. Kridhan Mediatech’s initiative positions itself squarely within that narrative, aiming to export technology-enabled storytelling beyond domestic audiences.
India’s media and entertainment industry, valued at over Rs 2.5 lakh crore, alongside a rapidly expanding AI economy projected to cross Rs 1.4 lakh crore in the coming years, offers fertile ground at the intersection of cinema and code.
“With Shatak, we proudly present one of the world’s first AI-led full-length feature films while marking our strategic entry into film production and media technology through our subsidiary,” the company said in a statement. “Our vision is to combine India’s rich narrative heritage with forward-looking innovation. This is just the beginning of building globally competitive, technology-enabled cinematic experiences.”
From infrastructure to imagination, Kridhan’s latest venture suggests that in today’s India, even storytelling can be engineered.
