Distribution
Tech Data inks distribution agreement with Couchbase in India
Mumbai – Tech Data, a TD SYNNEX Company, has announced a new partnership with Couchbase, the cloud database platform company, that simplifies how organizations develop, deploy, and run modern applications This strategic collaboration enhances Tech Data’s ability to deliver high-performance database solutions to its customers, further strengthening its position as a leading IT distributor in India.
Through this collaboration, Tech Data will help expand Couchbase’s presence in India and bolster the adoption of Capella, Couchbase’s distributed NoSQL database, as a fully managed service. Capella delivers flexibility across customer use cases with built-in multi-model and mobile synchronization capabilities. Its memory-first architecture drives millisecond data response at scale, and helps modern enterprises meet rising data management needs at more competitive prices.
Commenting on the partnership, Tech Data India and ANZ VP and country general manager Sundaresan K said, “Our collaboration with Couchbase reinforces our commitment to providing cutting-edge solutions that empower businesses to fast-track their cloud and digital transformation journeys. Through this partnership, we aim to drive digital innovation and enhance business agility for organizations across India and are looking forward to delivering unparalleled value that transforms the way businesses operate in the digital age.”
The partnership between Tech Data and Couchbase will also help businesses across industries build modern database platforms that power mission-critical operations. As more businesses invest in enhancing customer experiences, IT infrastructures need to be able to handle multiple data flows with unprecedented speed and agility. This requires architectures that can run complex applications and manage data, without sacrificing scaling, availability, or security.
“Tech Data India has a significant presence in the Indian market, with differentiated support and services as a value-added distributor,” said Couchbase India & SAARC managing director Shivir Chordia. “Our partnership with Tech Data India will enable government agencies and enterprises to accelerate their digital transformation journeys by helping them improve agility and operate at any scale. This reinforces our commitment to customers in India with our best in class enterprise solutions.”
New Delhi: Prasar Bharati has thrown open applications for fresh capacity on DD Free Dish, signalling a timely opportunity for broadcasters looking to expand reach without long-term lock-ins. The public service broadcaster has issued a dual notice for its 95th and 96th online e-auctions, aimed at filling vacant MPEG-2 and MPEG-4 slots on a pro-rata basis for February and March 2026.
The two auctions are tentatively scheduled to begin on January 27, with allotments valid from February 1, 2026. Applications for both auctions close on January 21 at 3 pm, giving channels a narrow window to get their bids in.
The 95th e-auction will cover vacant MPEG-2 slots, while the 96th will focus on MPEG-4 capacity. Participation is limited to satellite television channels holding valid downlinking and uplinking permissions from the ministry of information and broadcasting. International public broadcasters cleared by the ministry are also eligible.
As with previous rounds, channels have been grouped into buckets based on genre and language, with sharply differentiated reserve prices reflecting reach and demand.
For the MPEG-2 auction, Hindi and Urdu general entertainment channels sit at the top of the pile. The starting reserve price for bucket A+ in the first round is Rs 2,63,48,000. Movie, music and sports channels in Hindi and Urdu follow in bucket A at Rs 2,10,14,000. Bhojpuri channels and other Hindi and Urdu genres, excluding devotional content, fall under bucket B with a reserve of Rs 1,78,62,000. Hindi and Urdu news channels in bucket C start at Rs 1,33,27,000, while bucket D, which includes regional language channels, English news and devotional or spiritual channels, begins at Rs 1,13,96,000.
The MPEG-4 auction comes in at a far leaner price point. News and current affairs channels in Hindi, English or pan-India languages, grouped under bucket G1, start at Rs 13,41,000. Non-news genres under bucket G2 have a reserve of Rs 8,80,000. Regional languages such as Marathi, Punjabi and Gujarati in bucket R2 begin at Rs 4,84,000. Southern language channels in Tamil, Telugu, Kannada and Malayalam, grouped under bucket R1, start at Rs 81,000, the same reserve price set for other scheduled 8 regional languages in bucket R3.
Prasar Bharati has underlined that compliance will be closely watched. Broadcasters must ensure that at least 75 per cent of their monthly programming, excluding advertisements, aligns with the declared genre and language. Any deviation could trigger show-cause notices or even removal from the DD Free Dish platform.
For channels chasing reach in a crowded market, the message is clear. The window is brief, the prices are set and the audience is waiting. On DD Free Dish, visibility still comes cheap, but only for those ready to move fast.
