News Broadcasting
Tcom announces IPTV strategy for China
MUMBAI: Telecom Communications (Tcom) has announced that its subsidiary, 3G Dynasty (3G) will provide China Netcom customers with exclusive, entertainment programming,
created and distributed by Live Online.
As part of the partnership, Live Online will become the music and live entertainment programming partner of 3G, and 3G will serve as Live Online’s exclusive first-window television channel partner.
The entertainment channel will become an integral part of Tcom’s internet-Protocol-Television (IPTV) China strategy as 3G’s internet content provides businesses, including movie productions and formats by combining users of the internet, mobile phones and TVs with theaters through pay-per-view, video-on-demand, and subscription network service packages in China.
The company adds that as Sony, NTT and BB Cable have demonstrated in the US and Japan the market for IPTV services, is forecasted to be worth billions. Tcom is positioning itself to take full advantage of this large and rapidly growing market in China. Tcom’s IPTV strategy is to develop a unique content that meets the user’s demand.
Live Online VP Frank Jiang says, “3G’s model and value proposition reflects Live Online’s commitment to providing consumers with the content they want, how they want it, and where they want it. With this partnership, the music industry now has another valuable marketing touch point to reach and connect artists with fans, while in turn, providing another key access point for consumers to get high quality content”.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
