Applications
TaxiForSure.com launches iOS & Android apps in Bengaluru
MUMBAI: TaxiForSure.com, the Uber and Hailo equivalent of India has announced the launch of its mobile application on iOS & Android platforms. With the mobile app, TaxiForSure lets consumers book taxis in just 15 seconds and customers can just place a request for a taxi. The new mobile apps are now available for download on itunes & Google play stores.
With this launch, TaxiForSure.com ensures that consumers get ready access to a large network of taxis in the city. With just two taps, customers can place a request with all free taxis in their immediate vicinity. Interested drivers accept the request and customers can track the assigned taxi right to their doorstep. The app also closes the trip with the exact fare information to be paid and a copy of the bill is automatically emailed to the customer.
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Commenting on the launch, Co-Founder and Director Raghunandan G added, “We use technology to efficiently map a customer to the nearest possible driver and vice versa. With the mobile app, we aim to revolutionise commute in India. We plan to equip every city and every person in India with the ability to get an economical taxi ride at their fingertips.”
The application is currently available in Bangalore and will be launched in Delhi and NCR region soon.
TaxiForSure.com was founded by IIM Ahmedabad graduates Raghunandan G and Aprameya Radhakrishna in June 2011 in Bangalore. Within a time span of two years the company launched its services in Delhi and NCR region and is looking at presence in 15 cities by the year 2015.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
