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Tata Sky to show Disney’s international titles on pay-per-view
MUMBAI: Tata Sky has said it will showcase titles from Disney on its pay-per-view (PPV) service, making it the first time a Hollywood Studio is offering all its premium titles on one DTH platform in India.
Disney enthusiasts can now order and watch their favourite Disney movie such as Beauty & the Beast, Cinderella, Toy Story 1,2 and 3, Lion King 1 and 2, Tangled, Disney Pixar UP, Wall-E, Finding Nemo, Cars 1,2 and 3 and many more only on Tata Sky for a period of three months.
“Disney delivers the world’s best family entertainment through its wealth of great stories, wonderful characters and magical experiences. By working with Tata Sky we are bringing the world’s most popular content into the homes of Indians anywhere and everywhere and anytim,” said Disney UTV Executive Director – Syndication, International Distribution & Disney Media Distribution, Studios Amrita Pandey.
“Disney has been one of the favorite and the most popular channels among our subscribers especially the younger generation. We are very excited to add the premium Disney line-up on our showcase channel for subscribers to enjoy during the entire holiday period.
The 2012 Hollywood box-office blockbuster, Marvel’s The Avengers did exceedingly well when we showcased it on our platform and we are positive the recently added Disney’s Classics will be enjoyed by the Disney fans on Tata Sky,” said Tata Sky VP-Content Mukund Sharma.
The weekday block is available at a price pack of Rs 50 where one feature will be showcased over two days. The weekend block runs from Friday to Sunday at a price pack of Rs 75.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
