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Tata Sky revises pricing of broadband plans

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MUMBAI: Direct-to-home operator Tata Sky has revised the pricing of its newly rolled out broadband plans. While the data plans were announced last August, latest plans come with more data on offer at lower prices.

Tata Sky’s broadband service is initially available in 12 to 13 cities and high-speed data plans vary in the range of Rs 590 and going up to Rs 1,599 for one month. However, new plans are available in selected cities like Ahmedabad and Surat. In some cities like Delhi, the most affordable plan will cost a consumer Rs 999.

Tata Sky has entered the market at a time when Reliance Jio is investing highly in less penetrated broadband sector. Moreover, there are other competetitors like Airtel, ACT Fibernet and Excitel  in the market.

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Broadband

ACT Fibernet elevates Aditya Singh to chief customer experience officer

Former senior vp to drive service, retention and delivery revamp

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BENGALURU: ACT Fibernet has elevated Aditya Singh to chief customer experience officer, effective 1 January, 2026, as the broadband provider seeks to tighten its grip on service quality in an increasingly competitive market.

Singh, who previously served as senior vice-president – customer experience and loyalty at group level, will now join the executive committee and lead the company’s end-to-end customer transformation agenda.

The move gives him oversight of customer service, customer retention and service delivery, alongside a broader mandate to strengthen network resilience and field operations. The company said the reshuffle underlines its intent to deliver a “consistent, seamless and superior” experience to its 2.3m subscribers across more than 30 cities.

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Headquartered in Bengaluru, ACT Fibernet, the consumer-facing brand of Atria Convergence Technologies Limited, is one of India’s largest wired internet service providers. It has built its pitch on high-speed connectivity and responsive customer support, at a time when fibre roll-outs and price wars are redrawing the broadband map.

In a statement, Singh said he was “deeply honoured” to take on the expanded brief and join the executive committee as the company sharpens its focus on simplifying customer touchpoints and turning subscribers into brand advocates.

The elevation signals a clear priority: in a crowded fibre market, customer experience is fast becoming the decisive battleground.

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