iWorld
Tata Sky partner QYOU achieves 100-mn reach milestone
MUMBAI: Digital-first generations have grown up on an appetite of online video and flock to popular platforms such as Snapchat, YouTube, and Facebook. According to eMarketer, 54 per cent of 18-34-year-olds use YouTube every day, and this number is only expected to increase — phenomenally.
There is also a growing appetite for short-form online video in developing markets, where viewers are often mobile-first.
QYOU Media, a curator of ‘best-of-web’ video for multiscreen distribution, has announced that its programmes and linear channels reach an addressable audience of more than 100 million consumers across six continents. The company’s rapidly expanding reach demonstrates a growing appetite for millennial-programming globally.
This year, QYOU launched the new TBD multicast network in the US with Sinclair Broadcast Group, which brings curated digital-first shows and series to TV audiences for the first time.
The company has also signed the largest deployment of its QYOU channel to date with an expansion of its partnership with Tata Sky Sky in India, bringing QYOU’s programming to its mobile, TV, and on-demand services. The company continues its push into these larger markets with localised content partnerships adding value to the offering for consumers, distributors, and advertisers.
As more mobile operators, broadcasters, and content owners seek to target the youth, QYOU’s 24/7 linear channel and creation of its bespoke shows have been in demand.
In the first half of 2017, QYOU signed a total of eight distribution agreements extending the reach of its content in Europe, the Middle East, Africa, Asia, Australia, Latin America and the US, as well as launching its content into new regions such as Sub-Saharan Africa and the Caribbean. QYOU is distributed to cable and OTT services run by Tata Sky, Vodafone, T Mobile and Telenor, etc.
QYOU Media CEO Curt Marvis says: “Q4 of 2017 will see us extend our reach even further across Asia and Europe. Our programming is now available to more than 100 million customers across six continents, from the most densely populated urban cities on earth to remote mining sites in outback Australia.”
iWorld
Parineeti Chopra hosts new parenting series Mom Talks on Zee5 and Bullet
Celebrity parents share honest stories in 9-episode show launching 4 April 2026.
MUMBAI: Parineeti Chopra is stepping into a brand-new role not on the big screen, but as the warm, relatable host helping parents navigate the beautiful chaos of raising children. Bullet microdrama and Zee5 have announced the launch of Mom Talks, a fresh content-led IP hosted by the popular actress. The 9-episode series brings together celebrity parents including Imran Khan, Neha Dhupia, Vikrant Massey & Sheetal, and Gauahar Khan & Zaid Darbar to share candid, real-life perspectives on everyday parenting.
Positioned as a high-engagement format, Mom Talks taps into the growing demand for authentic and credible parenting content. It also offers seamless, contextual integration opportunities for brands. The series is backed by a strong lineup of partners including Johnson’s Baby, GSK, Aveeno Baby, Mini Klub, Titan Eye+ and Cordelia Cruises.
Bullet microdrama app, co-founder & chief business officer Azim Lalani said the show exemplifies how content is evolving towards more rooted, sustained engagement. “It’s about bringing content that people come back to, while creating a natural space for brands to be part of the narrative,” he noted.
Mom Talks creator Bullet head of AVOD & partnerships Munaf Merchant explained the core idea, “We wanted to build a safe, honest, one-stop destination for parents seeking real answers to everyday questions.”
The first episodes will stream for free on ee5 AVOD starting 4 April 2026, with new episodes dropping every Friday and Saturday. The series will also be available on the Bullet microdrama app.
Speaking about their association, Peeyush Unikkat from Johnson’s Baby highlighted the brand’s focus on supporting modern parenting journeys, while Aakash Mehta from GSK emphasised the show’s role in making important health conversations more relatable for new parents.
In a digital space often filled with filtered perfection, Mom Talks promises something refreshingly real honest conversations, celebrity insights, and practical wisdom, all wrapped in Parineeti Chopra’s engaging presence. For Indian parents, this could be the parenting series they’ve been waiting to binge.
