iWorld
Tata Play Binge partners with KLiKK
Mumbai: Offering a gateway to the heart and soul of Bengali entertainment, OTT platform KLiKK, is now available on Tata Play Binge. Specialising in original web series, feature films, short films, animated films, and an extensive library of over 2000 Bengali language films spanning across various genres, KLiKK offers a rich and immersive experience of Bengali entertainment. Through this collaboration, Tata Play Binge has onboarded the new platform to its already expansive portfolio of over 22 OTT apps and gaming to cater to audiences across all pockets of the country.
As part of the broader KLiKK media landscape, the platform is dedicated to providing an all-encompassing cinematic experience for Bengali-speaking audiences around the world. With an impressive catalog of over 2000 full HD Bengali films, KLiKK is a treasure trove of entertainment that spans across multiple genres, from timeless classics like Pather Panchali, Sonar Kella, Ekdin Pratidin, Dosor, Charachar, BhaloTheko to popular web-series like Pilkunj, Olokkhis In Goa, Honeymoon, Katakuti, Inspector Nalinikanta to latest blockbuster movies like Sesher Galpo, Bohomaan, Bhalobashar Galpo and more, classics directed by luminaries such as Satyajit Ray, Tapan Sinha, and Ritwik Ghatak. The platform also showcases contemporary works by actors like Rajatava Dutta, Prosenjit Chatterjee, Rituparna Sengupta, Sourav Das, Kaushik Ganguly, while celebrating iconic actors like Uttam Kumar, Soumitra Chattopadhyay, Suchitra Sen, Utpal Dutt, Bhanu Bandyopadhyay, Aparna Sen and the unforgettable chemistry of Uttam-Suchitra. From reminiscing the nostalgic eras of legendary classics, to contemporary class-apart curation, KLiKK explores the rich tapestry of Bengali entertainment.
Commenting on adding the new partner app, Tata Play’s chief commercial and content officer, Pallavi Puri said, “KLiKK’s diverse and rich collection of Bengali content seamlessly aligns with the burgeoning appetite of our Tata Play Binge consumers for regional content. The platform boasts of series and movies created by the stalwarts of Bengali cinema. Our unwavering endeavor has always been to provide viewers with a versatile and meticulously curated streaming experience.”
KLiKK Technologies Pvt Ltd director Abhay Kumar Tantiya said, “At KliKK we are constantly innovating value propositions for our subscribers and the association with Tata Play adds significantly to our viewer experience. We thank Tata Play to help us increase our quantum of subscriber outreach. KliKK is a leading OTT platform with a rich repository of Bengali entertainment content. This association will enrich not only the viewer experience but provide a robust collaborative horizon in the Bengali content universe.”
KLiKK will join the band of over 22 other popular OTT platforms on Binge like Disney+ Hotstar, Apple TV+, ZEE5, SonyLIV, MX Player, Lionsgate Play, Aha, VROTT, Sun NXT, Hallmark Movies Now, ReelDrama, Chaupal, Namma Flix, Planet Marathi, manoramaMAX, iStream, Tarang Plus, Hungama Play, Eros Now, ShemarooMe, Curiosity Stream, EPIC ON, Travelxp, DocuBay, ShortsTV. Content from all these platforms is available to viewers of Tata Play Binge through a single subscription and single user interface. Free gaming is also available on Tata Play Binge as another point of engagement. Netflix and Amazon Prime Video plans are available for Tata Play DTH subscribers. Viewers can enjoy all 22+ apps on large-screen connected devices through Tata Play Binge+ Android Set Top Box, Tata Play edition of the Amazon FireTV Stick and www.TataplayBinge.com.
iWorld
Banijay Asia’s The 50 tops OTT charts with 8.1 million JioHotstar views
Reality competition becomes most watched show on JioHotstar in debut week.
MUMBAI: Fifty contestants walked into a palace, but millions of viewers showed up for the drama. Reality competition The 50, produced by Banijay Asia, has emerged as the most watched show on JioHotstar, clocking 8.1 million views in its debut week. The figure, reported by Ormax Media, places the show at the top of the OTT viewership charts and marks a strong opening for the digital reality format.
Adapted from a popular French format, The 50 brings together 50 personalities from television, digital platforms, music and reality shows inside a grand palace setting. Over the course of a 50 day competition, participants form alliances, compete in unpredictable tasks and navigate eliminations as the field steadily narrows.
Guiding the game is a mysterious figure known as The Lion, an unseen game master whose voice introduces twists, challenges and strategic turns throughout the show, adding an extra layer of suspense to the contest.
What distinguishes The 50 from typical reality competitions is its audience driven prize structure. Instead of the winner taking home the final reward, the prize is awarded to one of the winner’s registered followers through the show’s dedicated app. The mechanism effectively turns viewers into participants, allowing fans to have a direct stake in the outcome.
The contestant lineup features a mix of television actors, reality stars and digital creators, including Karan Patel, Urvashi Dholakia, Divya Agarwal, Mr Faisu and Dushyant Kukreja, each bringing their own fan following to the show.
With its blend of celebrity personalities, strategic gameplay and interactive viewer participation, The 50 has quickly carved out a strong foothold in India’s digital entertainment landscape. Its 8.1 million views in the opening week underline the growing appetite for large scale reality formats designed specifically for OTT audiences.
