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Tata Comm to deliver Motorsport videos on global devices
MUMBAI: Tata Communications will now deliver video content for Motorsport.tv viewers’ all devices over its global network. The two have partnered to power the growth of the network’s internet television platforms.
Tata Communications’ collaboration with Motorsport.tv and Motorsport Network has built on its work in F1 and MotoGP. Tata will now harness its reach, media capabilities and motorsports’ expertise to bring the latest updates from major events seamlessly to Motorsport.tv viewers around the world.
Motorsport.tv has enjoyed dramatic growth in 2017, with the “voices of Formula 1®” James Allen and Peter Windsor joining the team earlier this year. The television and online broadcaster is part of Motorsport Network which now claims to attract more than 172 million page views per month across 28 global editions in 81 countries with 17 different languages.
Tata Communications will become Motorsport Network’s CDN (content delivery network) – the platform that will deliver video content globally. The company’s video and CDN capabilities are underpinned by its global superfast network, which ensures a high-quality viewing experience for motorsport fans around the world, whether they are watching the action on a mobile phone, tablet or TV.
“We have a strong track record of enabling sports organisations to create more powerful and immersive viewing experiences through technology,” said Tata Communications VP and GM — media and entertainment services Brian Morris.
“As the official connectivity provider for Formula 1® and the exclusive video distribution partner for MotoGP™, we’re laying the foundations for digital transformation in motorsports – and our work with Motorsport.tv and Motorsport Network is a natural extension of that,” he said.
During the past five F1® seasons, Tata tested in action technologies such as Ultra High Definition (UHD) video and live broadcasting over the Internet (OTT), which could enable fans to experience the sport in new ways. On two wheels, Tata distributes MotoGP™ and WorldSBK racing to 80+ broadcast partners reaching 200+ million households worldwide.
“Our network and our television platform have achieved good growth and our partnership with Tata Communications will accelerate that,” Motorsport Network CEO Colin Smith said.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
