Hindi
Talaash release delay affects other films
MUMBAI: The delay in the release of Aamir Khan‘s Talaash from June to November has affected other films and filmmakers.
The first film to cash in on the postponement of Aamir Khan‘s Talaash was Akshay Kumar‘s Rowdy Rathore. The film, earlier scheduled to release on 15 June as it wanted to maintain a decent two-week gap from Talaash, has now seized the opportunity to come two weeks ahead on 1 June, the date when Talaash was supposed to release.
Another film, the release of which has been subsequently preponed, is Kunal Kohli‘s Teri Meri Kahaani. Starring Shahid Kapoor and Priyanka Chopra, the film was earlier scheduled to release on 22 June. But seeing Talaash off the release list, the makers thought it made sense to release Teri Meri Kahaani on 1 June.
But while films releasing around June have breathed a sigh of relief, those film that were originally scheduled to release in November-end are at the receiving end. Films tentatively scheduled to hit the silver screen in that period are Shootout at Wadala and Race 2.
Hindi
UFO Cine Media Network unveils ‘India’s biggest cinema moment ever’
Dhurandhar 2 and Toxic tipped to deliver rare pan-India scale for brands
MUMBAI: UFO Cine Media Network is pitching an upcoming dual-film release weekend as what it calls the largest advertising opportunity cinema has offered in India, banking on an estimated 100 million cumulative footfalls nationwide.
The initiative, branded “India’s Biggest Cinema Moment Ever”, is anchored around the simultaneous release of Dhurandhar 2 – The Revenge and Toxic, two high-profile action films expected to dominate screens across regions and languages. Trade projections, supported by cinema measurement tool Procat, suggest the combined lifetime theatrical run could deliver one of the widest audience concentrations seen in recent years.
Dhurandhar 2 – The Revenge, an India–Pakistan spy thriller, is set to release in five languages, broadening its appeal across northern and southern markets. The franchise has already built a sizable multilingual following through theatrical runs and streaming platforms. Toxic, fronted by pan-India star Yash, is expected to draw heavy footfalls across southern circuits and beyond, buoyed by the actor’s proven box-office pull.
UFO, which operates an in-cinema advertising network spanning more than 4,100 theatres, is positioning the release window as a rare moment of synchronised national attention. Its footprint covers multiplexes and single screens across over 1,500 towns and cities, allowing advertisers to deploy campaigns at scale during a single weekend.
Executives at the company argue that cinema’s value lies not just in reach but in attention. Unlike digital or television, audiences are captive, emotionally engaged and free from distraction, they say, translating into stronger recall and measurable returns for brands. With advertisers increasingly focused on performance-led media planning, UFO is framing the dual release as comparable in scale to India’s largest broadcast and sporting properties.
Industry observers note that as theatrical exhibition expands deeper into Tier 2 and Tier 3 markets, such tentpole weekends are becoming anchor moments for annual media strategies. If Dhurandhar 2 – The Revenge and Toxic deliver as expected, the weekend could set new benchmarks not only for box office numbers, but also for cinema’s evolving role as a high-attention advertising medium.
