Applications
Taiwan Excellence to showcase groundbreaking technologies at Taiwan Expo India 2024
Mumbai: Taiwan Excellence, renowned for its pioneering innovations and advanced technology across various sectors, will set up a pavilion at Taiwan Expo India 2024 for the seventh consecutive year. The expo, set to take place from July 8th to 10th at Bharat Mandapam (Pragati Maidan) in Delhi, is expected to be a major event.
Taiwan Excellence aims to increase awareness of Taiwanese smart solutions, providing greater exposure and networking opportunities for award-winning brands, and introducing them to both Indian and global media and buyers. This year, the pavilion will be inaugurated by TAITRA chairman James C.F. Huang, and Indian dancer, choreographer, and television personality Shakti Mohan. The core focus for this year’s pavilion includes smart healthcare technology for smart home and living, advanced gadgets, ICT, and industrial products. offering an exciting and forward-looking showcase of innovations in these fields.
In this edition, 24 brands will showcase groundbreaking products, many debuting for the first time in India, across diverse industries. The brands are ADVANTECH, AVer, CHIMEI MOTOR, CyberPower, EverFocus, Everlight Chemical, CYBO, GIGABYTE, GW Instek, HCP, Plimates, Hua-Jie, KANFON, Lanner, mbranfiltra, Mean Well, MicroBase, MSI, MODERNSOLID, JUSTIME, Transcend, Waterson, Wellell, and ZYXEL.
Some of the HERO Products from these brands include CYBO Run, GIGABYTE’s Z790 AERO G Motherboard, KANFON’s Maglev Fiber Laser Cutting Machine, mbranfiltra’s Pocket Water Filter, and Plimates’ Energy Saving Paint, amongst others.
Taiwan Expo, an annual event organized by the International Trade Administration MOEA in collaboration with the Taiwan External Trade Development Council (TAITRA), aims to strengthen the enduring ties between India and Taiwan. In 2023, two-way trade between India and Taiwan was worth $8.2 billion, with Taiwan’s exports to India reaching $6 billion, marking a 13 per cent growth and making India Taiwan’s 12th largest export market.
Apart from business objectives, Taiwan Excellence is also actively involved in ESG campaigns as part of its corporate social responsibility. It will organise a unique sustainable activity at the pavilion, “Pedal for Progress,” to promote sustainability. This event will allow visitors to pedal towards distance goals, culminating in a tree plantation drive to reduce the carbon footprint. Taiwan Excellence also supports the “Go Green with Taiwan” global campaign, inviting creative proposals that combine Taiwanese sustainable green products with innovative solutions. The top three proposals will each receive a $20,000 prize, and submissions are open until 31 August 2024, at Go Green with Taiwan.
As Taiwan Excellence celebrates its seventh year at Taiwan Expo India, it continues to forge new paths in innovation and technology, further solidifying the robust ties between India and Taiwan. This participation is set to foster greater collaboration and mutual growth, creating new opportunities for both nations in the years to come.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.








