iWorld
Syntel Telecom rebrands as Syntel by Arvind
Mumbai: Syntel Telecom, an ICT company, has announced its rebranding to Syntel by Arvind. This significant change marks a new era for the Pune-based company, which started its journey as a telecommunication product manufacturer owned by the Arvind Group. The rebranding includes a fresh new logo and a revitalised identity, reflecting the company’s evolution and expansion over the years.
The new identity, Syntel by Arvind, is more than just a name change. It represents a blend of our rich history and our aspirations for the future, said Syntel by Arvind CEO Paresh Shetty. “The name ‘Syntel’ reflects synergy and technology – two driving forces that define our approach in today’s fast-paced world. This rebranding is a testament to our ongoing efforts to innovate and deliver cutting-edge solutions and products to our customers.”
Paresh added, “It’s giving me joy to share our new identity which not only honours our rich legacy of Arvind but also aligns with our vision for the future, as we continue to expand our product lines and solutions to meet the evolving needs of our customers and this rebranding to Syntel by Arvind signifies our commitment to innovation and growth. As we embark on this exciting new chapter, we remain deeply rooted in the principles that have guided us for over decades. Our commitment to our customers, partners, and employees remains unwavering as we continue to drive forward with renewed energy and vision.”
Founded in 1994, Syntel launched its first EPABX system under the brand name NEOS. Since then, the company has grown into a renowned name in the ICT industry, boasting a robust portfolio that includes both product manufacturing and solution provision.
Today, Syntel by Arvind operates in two primary segments: products and solutions. The product division includes security and surveillance systems under the SNEOS brand and enterprise communication solutions under the NEOS brand, these brands exemplify the company’s expertise in creating high-quality, reliable products tailored to modern business needs. On the other hand, the solutions division of Syntel by Arvind offers end-to-end solutions in enterprise communication, network infrastructure, audio-visual system integration and security & surveillance, ensuring comprehensive support for diverse business requirements.
The rebranding event, held at the company’s headquarters in Pune, showcased the new logo and identity, symbolising Syntel by Arvind’s dedication to delivering cutting-edge technology and exceptional customer service. “The new logo embodies this transformation, capturing the essence of both our heritage and our progressive outlook, it stands as a beacon of our enduring promise to deliver quality and value, while also embracing modernity and technological advancement,” said Syntel by Arvind COO Sandeep Kerulkar.
iWorld
Anirudh Ravichander and Universal Music India join forces to take South India’s sound to the world
The composer behind 13 billion streams launches Albuquerque Records with UMI as its exclusive global partner
MUMBAI: Universal Music India has struck an exclusive partnership with Albuquerque Records, the freshly minted independent label of singer-composer Anirudh Ravichander, in a deal that bets big on South India’s booming pop and hip-hop scene going global.
The arrangement, announced on 17 March, will see Universal Music India handle future pop and hip-hop releases by Anirudh himself, as well as artists signed to the new label. A first release is already in the pipeline for April, featuring Anirudh.
The numbers behind the man are hard to ignore. Debuting in 2012 with the viral sensation “Why This Kolaveri Di”, Anirudh has since clocked over 13 billion audio streams across more than 770 tracks, cementing his position as the No.1 South Indian artist on Spotify by total streams. His fingerprints are all over some of the Tamil film industry’s biggest musical moments, from Hukum and Vaathi Coming to Arabic Kuthu and the A23 Theme.
But Albuquerque Records is a different beast. Built for the non-film space, it is designed to nurture independent talent and champion the next wave of Indian pop voices. “Universal Music India’s leadership in pop and hip-hop made them the natural partner,” said Anirudh. “I’m excited to take independent voices to audiences around the world.”
Universal Music India’s chairman and CEO Devraj Sanyal was equally effusive. “Anirudh represents the future of Indian music, bold, original, and with enormous potential,” he said. “Identifying transformative talent is our superpower, and this partnership reflects that belief.”
Sanujeet Bhujabal, managing director of Universal Music India, framed the deal as more than a distribution play. “Albuquerque Records represents Anirudh’s bold artistic vision in the world of pop and hip-hop,” he said. “True to his legacy of innovation, this partnership is set to establish yet another landmark creative space, this time for the emerging world of iPop and beyond.”
For Universal Music India, the deal deepens a long-running push into South India’s four key language markets: Tamil, Malayalam, Kannada and Telugu. The label already has regional imprints, film partnerships with Maddock Films and Excel Entertainment, and a growing non-film roster. Landing Anirudh, arguably the south’s most bankable music brand, is a statement of intent. South Indian music has the streams. Now it is coming for the world.
