Applications
Synology showcased comprehensive data management at Broadcast India 2024
Mumbai – Synology showcased its range of complete data management and protection solutions for the media and entertainment industry in India at Broadcast India 2024 between 17-19 October 2024, at Jio World Convention Centre, Mumbai.
Graph I. David Liu, Country Manager of Synology SAARC region
Targeted at filmmakers, photographers, content creators, and professionals in visual effects or broadcasting, Synology’s storage solutions embody a harmonious fusion of creativity and technological innovation. Synology envisions a world for content creators where their creativity knows no bounds.
Synology sales manager for the SAARC region, David Liu remarked, “As the media and entertainment industries continue to thrive and evolve, the demand for large-scale data management, secure storage, and comprehensive solutions that enable seamless sharing with external partners has become more pronounced.” He added, “Over the past three years in India, Synology has seen a remarkable increase in revenue share from the media and entertainment sector, rising from 10 per cent to an impressive 15 per cent -20 per cent of our regional revenue. This growth highlights our ability to meet the evolving needs of the media, and entertainment industries.”
A trusted choice for esteemed media companies such as BBC Media Action in the UK and RUN Studio in the US, Synology delivers precise, tailored solutions on a global scale to support the creative workflows of the media and entertainment industry. Additionally, Synology has built strong partnerships with media and entertainment clients across India.
Graph II. Aarzoo Khurana: Streamlined and Unified Collaboration and Storage Solutions with Synology
Discover how Synology assisted renowned wildlife photographer Aarzoo Khurana in optimizing data storage and collaboration for her invaluable wildlife footage:
In India, Synology collaborates with renowned professional photography studio-Pixel Village in Pune. This cutting-edge studio utilizes Synology’s storage solutions to enhance content creation, streamline collaboration, and ensure future-proof data protection. Additionally, Synology supports Aarzoo Khurana, a prominent wildlife photographer featured by BBC Earth, National Geographic, and Discovery. As Aarzoo embarks on her ambitious journey to document every tiger reserve in India, capturing awe-inspiring images of these majestic creatures, Synology provides her with reliable, scalable data management solutions to safeguard her valuable work.
By ensuring secure and efficient storage, Synology enables creative professionals to focus on their masterpieces without worrying about data management.
To serve its esteemed clientele effectively, Synology offers tailor-made storage management solutions that address their unique requirements, empowering them to transcend data limitations and unlock their boundless creativity.
Graph III. Synology demonstrates comprehensive data storage and protection solutions
Comprehensive media file storage ownership
In the rapidly growing media industry, the need for efficient large-volume data storage management is more pressing than ever. Synology’s multi-petabyte scalable solutions redefine storage with high density, exceptional scalability, and unmatched availability—all managed through an intuitive, license-free platform: DiskStation Manager (DSM). These solutions integrate comprehensive data integrity and protection features, offering customers complete peace of mind.
Revolutionising editing efficiency and seamless collaboration
As online editing becomes central to the fast-paced media and entertainment sectors, Synology introduces next-level efficiency with high-speed online editing and all-flash storage solutions. Supporting 10GbE, 25GbE, and other high-capacity network connections, Synology empowers professionals with seamless, lightning-fast editing, propelling productivity to new heights.
Unlocking unprecedented media file sharing speeds
In today’s globalised creative landscape, seamless collaboration is essential. Synology’s Presto File Server offers an extraordinary leap in file transfer speeds, powered by Synology’s proprietary SITA technology, delivering up to 68 times faster file sharing compared to traditional FTP and HTTP methods. This breakthrough transforms cross-border collaboration, making it more efficient than ever for post-production and design studios.
Robust backup and archiving: Safeguarding against threats
With ransomware threats on the rise, especially in data-driven industries like media and entertainment, protecting critical assets is vital. Synology’s security solutions, such as Secure SignIn and Security Advisor, play a key role in shielding valuable data. Their consolidated backup and instant recovery systems running on Synology NAS offer comprehensive file and block-level backups, near-instant protection with snapshots, and enhanced storage efficiency through advanced deduplication technology.
In response to growing demands for large-scale data storage, Synology has recently launched its flagship model, the HD6500 in India. Capable of delivering up to six petabytes of storage, this high-density solution is ideal as a central repository for files or a backup system for large enterprises with extensive data needs. Perfect for data-intensive industries like visual effects, post-production, and media, the HD6500 redefines large-scale storage capabilities.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
