News Broadcasting
Synamedia joins Alliance for Open Media
MUMBAI: The Alliance for Open Media (AOMedia) has announced that Synamedia, the world's largest independent video software provider, has joined at the promoter level.
As a member of the Alliance, Synamedia will collaborate with AOMedia members, which include fellow leading internet and media technology companies, to advance open standards for media compression and delivery over the web. Synamedia's video network portfolio features video distribution, processing, and delivery services, and solutions to power premium quality broadcast and broadband video, create compelling live multi-screen experiences, enable software-defined video processing and unify operations.
AOMedia members include industry leaders like Amazon, ARM, Cisco, Facebook, Google, Intel, Microsoft, Mozilla, Netflix, NVIDIA, Samsung Electronics, and Tencent.
The availability of AOMedia Video Codec 1.0 (AV1), AOMedia's open-source, royalty-free video coding format is a significant milestone in the journey to deliver a next-generation video format. AV1 is interoperable, open, optimized for internet delivery and scalable to any modern device at any bandwidth. AV1 enables more screens to display the vivid images, deeper colours, brighter highlights, darker shadows, and other enhanced UHD imaging features that consumers and businesses have come to expect – all while using less data.
"We're thrilled to join AOMedia. As customers make more intelligent use of virtualization and cloud, we see the adoption of AV1 as a way to further our own goals of enhancing online video streaming experiences for OTT at scale. We look forward to working alongside AOMedia members to open up new possibilities to use AV1 for royalty-free, cross-platform online video across a wide range of applications," said Julien Signes, senior vice president and general manager, video network at Synamedia.
"We're excited to have Synamedia as our newest member, reflecting our joint commitment to increase the openness and interoperability of internet video," said Matt Frost, AOMedia vice president of communications and membership, and director at Google. "Synamedia brings to AOMedia a long history of live encoding and OTT delivery for major content distributors. We look forward to collaborating to improve the quality and availability of streaming video with AV1."
Designed at the outset for hardware optimization, the AV1 specification, reference code, and bindings are available for toolmakers and developers to download here to begin designing AV1 into products. Specifically, the release of AV1 includes:
Ø Bitstream specification to enable the next generation of silicon
Ø Unoptimized, experimental software decoder and encoder to create and consume the bitstream
Ø Reference streams for product validation
Ø Binding specifications to allow content creation and streaming tools for user-generated and commercial video.
Alliance for Open Media
Launched in 2015, the Alliance for Open Media (AOMedia) was formed to define and develop media technologies to address marketplace demand for an open standard for video compression and delivery over the web. Board-level, Founding Members include Amazon, Apple, Arm, Cisco, Facebook, Google, Intel, Microsoft, Mozilla, Netflix, NVIDIA, Samsung Electronics, and Tencent. AOMedia's open-source, royalty-free, video codec AV1 is a significant milestone in the ability to deliver a next-generation video format that is interoperable, open, optimized for internet delivery and scalable to any modern device at any bandwidth.
News Broadcasting
Induction cooktop demand spikes 30× amid LPG supply concerns
Supply worries linked to West Asia tensions push households and restaurants to turn to electric cooking alternatives
MUMBAI: As geopolitical tensions in West Asia ripple through global energy supply chains, the familiar blue flame in Indian kitchens is facing an unexpected challenger: electricity.
What began as concerns over the availability of liquefied petroleum gas (LPG) has quickly evolved into a technology-driven shift in cooking habits. Households across India are increasingly turning to induction cooktops and other electric appliances, initially as a backup but now, for many, a necessity.
A sudden surge in demand
Recent data from quick-commerce and grocery platform BigBasket highlights the scale of the shift. According to Seshu Kumar Tirumala, the company’s chief buying and merchandising officer, demand for induction cooktops has risen dramatically.
“Induction cooktops have seen a significant surge in demand, recording a fivefold jump on 10 March and a thirtyfold spike on 11 March,” Tirumala said.
The increase stands out sharply when compared with broader kitchen appliance trends. Most appliance categories are growing within 10 per cent of their typical demand levels, while induction cooktops have witnessed explosive growth as households rush to secure an alternative cooking option.
Major e-commerce platforms including Amazon and Flipkart have reported rising searches and orders for induction stoves. Quick-commerce apps such as Blinkit and Zepto have also witnessed stock shortages in major metropolitan areas including Delhi, Mumbai and Bengaluru.
What was once considered a convenient appliance for hostels, small kitchens or occasional use has suddenly become an essential addition in many homes.
A crisis thousands of miles away
The trigger for this shift lies far beyond India’s kitchens.
Escalating conflict in the Middle East has disrupted shipping routes through the Strait of Hormuz, one of the world’s most critical energy corridors. Nearly 85 to 90 per cent of India’s LPG imports pass through this narrow waterway, making the country particularly vulnerable to supply disruptions.
The ripple effects have been swift.
India currently meets roughly 60 per cent of its LPG demand through imports, and tightening global supply has already begun to affect domestic availability and prices.
Earlier this month, the price of domestic LPG cylinders increased by Rs 60, while commercial cylinders rose by more than Rs 114.
To discourage panic buying and hoarding, the government has also extended the mandatory waiting period between domestic refill bookings from 21 days to 25 days.
Restaurants feel the pressure
The strain is not limited to households. Restaurants, hotels and roadside eateries are also grappling with supply constraints as commercial LPG availability tightens under restrictions imposed through the Essential Commodities Act.
In cities such as Bengaluru and Chennai, restaurant associations report that commercial LPG availability has dropped by as much as 75 per cent, forcing many establishments to rethink their kitchen operations.
Some restaurants have reduced menu offerings, while others are rapidly installing high-efficiency induction systems, creating hybrid kitchens where electricity now shares the workload with gas.
For smaller eateries and roadside dhabas, the shift is less about sustainability and more about survival.
A potential structural shift
The government has maintained that there is no nationwide LPG crisis and has directed refineries to increase production to stabilise supply.
Nevertheless, the developments of March 2026 may already be triggering a longer-term behavioural shift.
For decades, LPG has been the backbone of cooking in Indian households. However, recent disruptions have highlighted the risks of relying on a single fuel source.
Increasingly, households appear to be hedging against uncertainty by adopting electric cooking options to guard against price volatility and delivery delays.
If the current trend continues, the induction cooktop, once viewed as a niche appliance, could emerge as a quiet symbol of India’s evolving kitchen economy.








