e-commerce
Swiggy Instamart to deliver sacred Kashi Vishwanath ladoos on Maha Shivratri
MUMBAI: Swiggy Instamart is bringing a divine touch to Maha Shivratri celebrations by delivering Kashi Vishwanath tandool mahaprasad ladoos straight to devotees’ doorsteps. The sacred sweets, prepared following temple trust guidelines, will be available exclusively on Swiggy Instamart for one day.
Crafted at Banas Kashi Sankul in Varanasi by Amul’s Banas Dairy unit, the ladoos are made with Amul organic rice and desi ghee, incorporating Bilwa Patra leaves offered at the temple. This ensures devotees receive an authentic, spiritually significant offering without visiting the temple in person.
Swiggy Instamart CEO Amitesh Jha expressed his enthusiasm, “Maha Shivratri is a time of devotion, and we are privileged to make this sacred offering more accessible while preserving its authenticity.”
Swiggy Instamart will deliver the Mahaprasad in 40 cities, including Delhi-NCR, Uttar Pradesh, Maharashtra, Gujarat, Karnataka, Rajasthan, Goa, and Madhya Pradesh. In addition to the ladoos, the platform will offer devotional items such as Lord Shiva figurines, Shivlings, Naag Devta idols, Shiv Chalisa, Amul Panchamrit, Thandai, sweets, fruits, and fasting essentials.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
