iWorld
SVOD subscriptions in India to triple by 2026
KERALA: SVOD subscriptions in India will almost triple between 2020 and 2026 to 155 million, thus representing 10 per cent of the world’s total, according to a report published in Digital TV Research.
The report suggested that the total number of global SVOD subscriptions will reach 1.5 billion within the next five years, which represents a 65 per cent jump from the 2020 number of 591 million.
The year that marked a peak in SVOD subscriptions was 2020 where 201 million new subscribers were added. The total number of global SVOD subscribers is expected to cross one billion by the end of 2021.
It should also be noted that SVOD subscription growth is faster than for SVOD subscribers (an SVOD subscriber pays for at least one SVOD subscription). According to the study report, an average SVOD subscriber will pay for 2.14 SVOD subscriptions by 2026, up from 1.74 in 2020.
The report also noted that the United States will overtake China as the subscription leader in 2021. If the trend holds, China and the United States will together account for 48 per cent of the global subscriptions by 2026.
“There will be 700 million SVOD subscribers by 2026; up by 35 per cent from 518 million at end-2020. The 2026 total represents 39 per cent of TV households, increasing from 30 per cent in 2020,” said Digital TV Research principal analyst Simon Murray.
iWorld
Parineeti Chopra hosts new parenting series Mom Talks on Zee5 and Bullet
Celebrity parents share honest stories in 9-episode show launching 4 April 2026.
MUMBAI: Parineeti Chopra is stepping into a brand-new role not on the big screen, but as the warm, relatable host helping parents navigate the beautiful chaos of raising children. Bullet microdrama and Zee5 have announced the launch of Mom Talks, a fresh content-led IP hosted by the popular actress. The 9-episode series brings together celebrity parents including Imran Khan, Neha Dhupia, Vikrant Massey & Sheetal, and Gauahar Khan & Zaid Darbar to share candid, real-life perspectives on everyday parenting.
Positioned as a high-engagement format, Mom Talks taps into the growing demand for authentic and credible parenting content. It also offers seamless, contextual integration opportunities for brands. The series is backed by a strong lineup of partners including Johnson’s Baby, GSK, Aveeno Baby, Mini Klub, Titan Eye+ and Cordelia Cruises.
Bullet microdrama app, co-founder & chief business officer Azim Lalani said the show exemplifies how content is evolving towards more rooted, sustained engagement. “It’s about bringing content that people come back to, while creating a natural space for brands to be part of the narrative,” he noted.
Mom Talks creator Bullet head of AVOD & partnerships Munaf Merchant explained the core idea, “We wanted to build a safe, honest, one-stop destination for parents seeking real answers to everyday questions.”
The first episodes will stream for free on ee5 AVOD starting 4 April 2026, with new episodes dropping every Friday and Saturday. The series will also be available on the Bullet microdrama app.
Speaking about their association, Peeyush Unikkat from Johnson’s Baby highlighted the brand’s focus on supporting modern parenting journeys, while Aakash Mehta from GSK emphasised the show’s role in making important health conversations more relatable for new parents.
In a digital space often filled with filtered perfection, Mom Talks promises something refreshingly real honest conversations, celebrity insights, and practical wisdom, all wrapped in Parineeti Chopra’s engaging presence. For Indian parents, this could be the parenting series they’ve been waiting to binge.
