Hindi
Surinder Kapoor no more
MUMBAI: After having lost its luminaries like Shammi Kapoor, ace photographer Gautam Rajadakhsyha and director Jag Mundhra in the recent past, Bollywood has suffered another loss with the death of Surinder Kapoor today.
The producer of films like Woh 7 Din, Judaai and Pukar among others,the 84- year old Kapoor suffered a cardiac arrest that caused his death.
Kapoor leaves behind his sons Anil, Boney and Sanjay Kapoor and daughter Reena, who is married to Sandeep Marwah of Marwah Films & Video Studios and the Asian Academy of Film & Television in Noida Film City,
His last film as a producer was Salman Khan and Anil Kapoor-starrer No Entry that was a hit at the box office in 2005.
Before turning producer, Kapoor was the secretary of actress Geeta Bali, Shammi Kapoor’s first wife.
The Dadasaheb Phalke Academy honoured Kapoor with the L.V. Prasad Award in 2009.
Hindi
UFO Cine Media Network unveils ‘India’s biggest cinema moment ever’
Dhurandhar 2 and Toxic tipped to deliver rare pan-India scale for brands
MUMBAI: UFO Cine Media Network is pitching an upcoming dual-film release weekend as what it calls the largest advertising opportunity cinema has offered in India, banking on an estimated 100 million cumulative footfalls nationwide.
The initiative, branded “India’s Biggest Cinema Moment Ever”, is anchored around the simultaneous release of Dhurandhar 2 – The Revenge and Toxic, two high-profile action films expected to dominate screens across regions and languages. Trade projections, supported by cinema measurement tool Procat, suggest the combined lifetime theatrical run could deliver one of the widest audience concentrations seen in recent years.
Dhurandhar 2 – The Revenge, an India–Pakistan spy thriller, is set to release in five languages, broadening its appeal across northern and southern markets. The franchise has already built a sizable multilingual following through theatrical runs and streaming platforms. Toxic, fronted by pan-India star Yash, is expected to draw heavy footfalls across southern circuits and beyond, buoyed by the actor’s proven box-office pull.
UFO, which operates an in-cinema advertising network spanning more than 4,100 theatres, is positioning the release window as a rare moment of synchronised national attention. Its footprint covers multiplexes and single screens across over 1,500 towns and cities, allowing advertisers to deploy campaigns at scale during a single weekend.
Executives at the company argue that cinema’s value lies not just in reach but in attention. Unlike digital or television, audiences are captive, emotionally engaged and free from distraction, they say, translating into stronger recall and measurable returns for brands. With advertisers increasingly focused on performance-led media planning, UFO is framing the dual release as comparable in scale to India’s largest broadcast and sporting properties.
Industry observers note that as theatrical exhibition expands deeper into Tier 2 and Tier 3 markets, such tentpole weekends are becoming anchor moments for annual media strategies. If Dhurandhar 2 – The Revenge and Toxic deliver as expected, the weekend could set new benchmarks not only for box office numbers, but also for cinema’s evolving role as a high-attention advertising medium.
