Comedy
Superb Ideas Trending’s ‘Pati Patni Aur Baby’ moves to Colors
Mumbai: As 2024 comes to a close, Colors presents Pati Patni Aur Baby, the popular YouTube series from Superb Ideas Trending, bringing its family humour to television. This series, featuring relatable marriage and family sketches, showcases Chhavi Mittal as the demanding Rohini, Karan Veer Grover as her loving husband Rishi, Pracheen Chauhan as Abhimanyu, Pooja Gor as his wife Meera, and Shubhangi Litoria as Baby, the mischievous house-help. Every family can see their day-to-day life come alive in ‘Pati Patni Aur Baby’, premiering on 18 November and airing at 12:30 pm every day only on COLORS.
With Colors’ wide audience and Superb Ideas Trending’s signature humour, Pati Patni Aur Baby captures the chaos of Indian households and fits seamlessly into Colors’ lineup of relatable and engaging content. The series’ portrayal of daily family life has gained millions of fans, and its move to Colors will bring families together with laughter, extending the show’s reach and impact.
Superb Ideas Trending founders Chhavi Mittal & Mohit Hussein jointly said, “We’re thrilled to join hands with Colors to bring our popular YouTube series to television with Pati Patni Aur Baby. At Superb Ideas Trending, our goal has always been to tell stories that every family member can connect with, stories that make you laugh and think about the peculiarities of life. Moving to Colors feels like an exhilarating progression for the show, and we’re excited for more families across India to enjoy the entertaining rollercoaster of Pati Patni Aur Baby in their living rooms with their loved ones. We hope that families across India will find their own stories in the fun and relatable characters of the show. A huge thanks to Colors for welcoming our content into its programming, making it accessible to a larger audience base.”
MUMBAI: If laughter is the best medicine, Sony Marathi seems to have found a way to bottle it and now, uncap it. After nine years, 950 plus episodes and a cult following that treats Maharashtrachi Hasyajatra (MHJ) like a weekly family ritual, the channel has taken the comedy blockbuster beyond the stage with MHJ Unplugged, a digital-only podcast that lets fans peek behind the punchlines.
Season 1 of MHJ Unplugged became an instant favourite, thanks to its refreshing premise: nine beloved MHJ artists dropping their on-stage personas to share raw, reflective, and often emotional stories. From childhood struggles to backstage chaos, each episode offered a rare, unfiltered look at the people behind Maharashtra’s most-watched comedy universe, a contrast fans embraced wholeheartedly.
The numbers tell the story. The debut season clocked 23 million plus views across Sony Marathi’s digital platforms, proving that the MHJ fandom doesn’t end when the cameras stop rolling. And for brands, the podcast became a high-engagement playground for integrations that didn’t feel shoehorned instead blending organically into the show’s storytelling.
Presenting partners Waman Hari Pethe Jewellers and Ravetkar Group rode the wave, with both receiving prominent host mentions and consistent visibility via L-bands, Aston bands and episode-level branding. Ravetkar Group even levelled up with on-set physical branding, rooted in the show’s community-first sentiment.
But the jewel in the crown quite literally was Waman Hari Pethe Jewellers’ now-signature integration: the “Waman Hari Pethe Soneri Kshan moment”. Each episode spotlighted a heartfelt moment between the host and guest, capped with a gifted silver coin that aligned perfectly with the brand’s motto “Soneri Kshananche Sobti”. It wasn’t just product placement, it was emotional placement.
Ravetkar Group founder and managing director Amol Ravetkar said, “Just as we build homes, we want to build moments of joy. Sponsoring this beloved show, which celebrates local talent and humour, reinforces our commitment to the culture and values of the communities we serve. We are proud to support quality regional entertainment and be a part of the incredible ‘MHJ universe’ that has captured millions of hearts.”
Waman Hari Pethe partner Ashish Pethe said, “Waman Hari Pethe Jewellers is delighted to partner with Sony Marathi’s MHJ Unplugged. This collaboration allows us to connect directly with our customers. MHJ Unplugged is a perfect vehicle for us as there is a perfect synergy between our customers and the audience of MHJ. Happy that we could share in the joy and laughter that this unique platform brings to the MHJ universe.”
Much of the show’s resonance comes from the way host Amit Phalke anchors it steering conversations with warmth, humour, and an ear for the stories that deepen fans’ emotional connection with the MHJ family.
Now, buoyed by Season 1’s success, Sony Marathi is gearing up for a bigger, bolder Season 2, with new sponsors already circling and an expanded content slate in the works. The channel calls MHJ Unplugged a “milestone in Marathi entertainment,” an experiment that not only paid off, but opened doors for high-engagement digital IPs rooted in regional storytelling.
If Season 1 brought fans closer to their favourite comedians, Season 2 promises to pull them right into the greenroom. After all, in the MHJ universe, the laughter doesn’t end, it simply goes unplugged.
