Broadband
Sunrise Broadband secures commitment for $25 mn funding from Dutchess Private Equities Fund
MUMBAI: The Colorado-headquartered Sunrise Broadband Group, Inc. has said that it has entered into an investment agreement with Dutchess Private Equities Fund, LP, a Delaware limited partnership whereby Dutchess is committed to purchase up to twenty-five million dollars (US$25,000,000) of Sunrise Broadband’s common stock, subject to the terms and conditions of the agreement.
“The Dutchess agreement allows management to close on targeted rural cable television systems and to complete the network upgrades to offer Voice Over Internet Protocol, high-speed Internet and digital video services,” says Sunrise Broadband’s CEO Calvin D. Smiley, Sr.
The deal with Duchess requires that Sunrise Broadband file a registration statement with the Securities and Exchange Commission, become fully reporting and register the underlying securities. The approval of the registration statement will activate the agreement with Dutchess, states an official release.
Broadband
Zoff Foods extends Shilpa Shetty partnership into ninth year
Spice brand reinforces trust-led positioning amid growth and funding push.
MUMBAI: Nine years, one flavour and the recipe clearly still works. Zoff Foods has extended its long-running association with Shilpa Shetty, marking nine consecutive years of her as brand ambassador as the company scales its presence across Indian households. What began as a digital-first collaboration has gradually evolved into a defining element of the brand’s identity. Over nearly a decade, the partnership has mirrored Zoff’s own journey from an emerging challenger to a fast-growing FMCG player with a widening footprint across e-commerce, quick commerce and offline retail channels.
The logic behind the continuity is straightforward. In a category where trust and familiarity drive purchase decisions, particularly in spices and ready-to-cook segments, long-term associations tend to carry more weight than short bursts of visibility. Shetty’s positioning as a fitness-conscious, health-aware public figure aligns with the brand’s emphasis on purity and quality factors that are increasingly shaping consumer choices in modern Indian kitchens.
The extension also comes at a time when Zoff Foods is entering a more aggressive growth phase. The company recently raised $2 million in a Pre-Series B funding round led by JM Financial Private Equity, with participation from Aman Gupta, signalling a push towards expanding distribution, product innovation and market reach.
Company executives have positioned the continued partnership as a strategic anchor amid this expansion, reinforcing brand recall while entering new markets. For Shetty, the association remains rooted in shared values around authenticity and ingredient integrity attributes that resonate strongly with increasingly mindful consumers.
In a market crowded with new-age brands and shifting loyalties, Zoff’s approach suggests a different playbook: build slowly, stay consistent, and let familiarity do the heavy lifting. Because sometimes, in both branding and cooking, it’s not about reinventing the dish, it’s about perfecting it over time.
