Connect with us

Hindi

Sunil Bohra to launch online music studio

Published

on

MUMBAI: Sunil Bohra is in the news these days. After collaborating with Ram Gopal Varma on his recent film Not A Love Story,he had announced that he wou’d distribute the Freida Pinto-starrer Trishna in India.

Now, Bohra is set to launch an online music studio that will reveal to the producers the revenues earned from the music of their film in a transparent manner.

Bohra Bros (BB) Music Studio will enable producers to remain the ultimate music rights owner, which is not being done by the big labels who typically acquire the music rights.

Advertisement

 
As opposed to a one-time music rights acquisition cost paid by the big music firms currently, the Studio will aim to promote film music albums at initial cost to the producer. And only after the music starts selling will the studio plan to split the revenue with the producer in 70:30 ratio, giving the major share to the producer.

BB Music Studio will be launched with the music of Bohra Bros upcoming film Sahib, Biwi aur Gangster that releases on 30 September.

Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Hindi

Kridhan Infra enters film production with AI-led feature film

Infra firm debuts AI-powered film marking RSS centenary

Published

on

MUMBAI: Kridhan Infra Limited is swapping hard hats for headsets. The infrastructure company has announced its entry into film production and media technology through its subsidiary, Kridhan Mediatech Private Limited, with the nationwide theatrical release of Shatak: Sangh Ke 100 Varsh, an AI-led feature film.

With Shatak, the company is not just stepping into cinema but staking a claim in what it describes as one of the world’s early full-length AI-driven feature films. Artificial Intelligence has been embedded across the creative and production process, from script visualisation and environment creation to modelling and production design.

The film commemorates 100 years of the Rashtriya Swayamsevak Sangh, tracing defining moments, personalities and historical phases that shaped its journey. By combining archival storytelling with algorithm-powered creativity, the project attempts to blend heritage with high technology.

Advertisement

For Kridhan Mediatech, this is only the opening scene. The subsidiary’s broader ambition spans AI, CGI, virtual production systems and scalable content models for both theatres and digital platforms. The move signals a strategic diversification for Kridhan Infra, traditionally rooted in engineering and construction.

The timing aligns with India’s growing push to become a global AI powerhouse. At the 2026 AI Impact Summit, prime minister Narendra Modi urged innovators to design in India and deliver to the world. Kridhan Mediatech’s initiative positions itself squarely within that narrative, aiming to export technology-enabled storytelling beyond domestic audiences.

India’s media and entertainment industry, valued at over Rs 2.5 lakh crore, alongside a rapidly expanding AI economy projected to cross Rs 1.4 lakh crore in the coming years, offers fertile ground at the intersection of cinema and code.

Advertisement

“With Shatak, we proudly present one of the world’s first AI-led full-length feature films while marking our strategic entry into film production and media technology through our subsidiary,” the company said in a statement. “Our vision is to combine India’s rich narrative heritage with forward-looking innovation. This is just the beginning of building globally competitive, technology-enabled cinematic experiences.”

From infrastructure to imagination, Kridhan’s latest venture suggests that in today’s India, even storytelling can be engineered.

Advertisement
Continue Reading

Advertisement News18
Advertisement All three Media
Advertisement Whtasapp
Advertisement Year Enders

Copyright © 2026 Indian Television Dot Com PVT LTD

This will close in 20 seconds