GECs
Sun TV to turn pay from 2 December; priced at Rs 12
MUMBAI: Southern Indian broadcast powerhouse Sun TV Ltd will switch its flagship channel Sun TV to the pay mode starting 2 December.
The channel has been tagged at a price of Rs 12 per month per subscriber for the cable operators to access the channel.
The Kalanithi Maran promoted network is also likely to turn its Malayalam language entertainment channel Surya TV pay in the near future.
At present, it has three pay channels – KTV, Sun News and Sun Music. But in Chennai, which is a conditional access system (CAS) market, the consumers can view the pay channels through a set-top box (STB). But all these pay channels are free-to-air.
Ahead of the implementation of CAS in the southern zones of the three metros — Delhi, Kolkata and Mumbai — Sun TV accepted the Telecom Regulatory Authority of India (Trai) fixing a common price of Rs 5/- per channel per subscriber per month (excluding taxes).
However, the pay channel price cap is not applicable in Chennai, which is already a CAS-driven market.
The Sun TV scrip opened the trading day at Rs 1210.25 and closed at Rs1219.50 and touched a high of Rs 1249.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
