News Broadcasting
Sun TV to double digital channels via Harmonic headends
SUNNYVALE, California: Sun TV has deployed Harmonic’s industry leading MPEG-2 video encoders and statistical multiplexers for an extensive headend upgrade. Harmonic’s DVB compliant systems will enable Sun TV’s satellite network to carry twice as many digital channels with more bandwidth available for future channel expansion.
A Harmonic official release states that the move will help the Sun Network to improve its service as well as revenue potential without increasing the operating costs. Sun TV is the first regional channel from India to be distributed globally for the Tamil speaking population, says the release. The network also has an entire bouquet of channels such as Udaya TV (Kannada), Surya TV (Malayalam), Gemini TV (Telugu) and others catering to different niche audiences.
Sun TV uses its own satellite transponder to distribute the channels from its headend facility in Chennai to regional cable headends throughout southern India. As a result, an estimated 1.5 million cable subscribers are able to receive Sun TV programming, the release adds.
The efficiency of Harmonic DiviCom MPEG-2 encoders and statistical multiplexing systems maximises transponder bandwidth, while improving picture quality, the release says.
Sun TV technology vice president S Kannan has been quoted as saying:”Harmonic’s excellent support services and guidance produced a solution that allows us to substantially increase service today while preserving bandwidth for future growth.”
Harmonic is a provider of digital video, broadband optical networking and IP delivery systems to cable, satellite, telecom and broadcast network operators. Harmonic’s open standards-based solutions for the headend through the last mile enable customers to develop new revenue sources and a competitive advantage by offering powerful interactive video, voice and data services such as video-on-demand, high definition digital television, telephony and Internet access.
News Broadcasting
CNBC India unveils new logo, rolls out refreshed identity across network
Debuted at IBLA, the redesign signals a sharper, digital-first future
MUMBAI: CNBC has unveiled a refreshed brand identity across its India network, introducing a new logo and visual system that reflects a more modern, digital-first direction.
The rebrand was officially revealed at the India Business Leader Awards held in Mumbai on March 14, marking the first public showcase of the updated design at one of the network’s most prominent platforms.
The overhaul is among the most visible brand updates for CNBC in recent years, aimed at aligning its look and feel with evolving audience habits and a growing multi-platform presence.
At the centre of the refresh is a redesigned logo that moves away from the network’s long-standing multi-coloured peacock motif, opting instead for a cleaner and more minimalist aesthetic. A key visual cue is a blue upward-pointing arrow embedded within the letter ‘N’, symbolising forward momentum, growth and a focus on the future.
The new identity is being rolled out across the entire CNBC cluster in India, including CNBC-TV18, CNBC-TV18 Prime, CNBCTV18.com, CNBC Awaaz and CNBC Bajar. The move brings a more cohesive and contemporary design language across television and digital platforms alike.
The rollout began on March 30, with the network aiming to create a unified viewer experience regardless of how audiences access its content, be it on broadcast, online or connected devices.
With this refresh, CNBC is signalling its next phase of growth in India, blending legacy credibility with a sharper, forward-looking identity designed for an increasingly digital news ecosystem.
