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Sun TV gets ‘buy’ rating from ICICI & Edelweiss

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MUMBAI: Leading brokerages in India have recommended a ‘buy’ rating for Sun TV, the television channel consistently leading across genres for weeks as per BARC India ratings.

ICICI Direct has recommended ‘buy’ rating with a target price of Rs 830 in its research report dated 14 August, and Edelweiss too has maintained a ‘buy’ rating with Rs 1,024 target price.

Revenues came in Rs 7863 million (up 3.4 per cent YoY) versus ICICI’s estimate of Rs 7634 million supported by higher subscription revenues, which grew 15.3 per cent YoY to Rs 2705 million (better than ICICI’s estimate of eight per cent YoY growth).

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Sun TV, ICICI says, continued to disappoint on the advertisement revenue front. Ad revenues declined approximately four per cent YoY to Rs 3260 million EBITDA came in at Rs 4484 million, up 2.7 per cent YoY, better than its estimate of Rs 4206 million supported by lower IPL losses (loss of Rs 220 million versus expected loss of Rs 550 million). Though market share erosion in Sun TV is a concern owing to intense competition from Star Vijay, Edelweiss believed it is temporary as viewership is intact. However, competition from Colors is a key monitorable.

The near-term competitive pressures, ICICI notes, have led to concerns over the expected full throttle ad recovery. However, it has highlighted that the overall levers such as low base, the upcoming festive season and monetisation of improved rating in non-Tamil markets, would provide healthy visibility of ad growth revival ahead. A faster resolution of Chennai digitisation could also provide strong subscription revenue growth. ICICI rates well Sun TV’s strategy of revamping its content strategy and focussing on superior ad yield.

Edelweiss notes Sun TV’s main positives of approx 29.7 per cent y-o-y growth in cable subscription supported by catch-up revenue and 9.4 per cent y-o-y jump in DTH subscription and IPL losses were stable at Rs 241 million in FY17, even though it lost the series in FY18. The main negatives, Edelweiss notes, was the 4.1 per cent y-o-y dip in ads base of 3.7 per cent y-o-y decline owning to GST.

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The company guided for 15 per cent y-o-y growth in subscriptions in FY18, led by south markets, ex-Tamil Nadu. With phase-III digitisation on track, Edelweiss estimated 15 per cent / 12.0 per cent y-o-y growth in subscriptions in FY18/FY19.

Factoring in lower ad growth in Q1FY18, Edelweiss cut FY18E ad growth to 9.0 per cent y-o-y from 11.0 per cent earlier.

Hit by GST, Sun’s ad revenue fell 4.1 per cent y-o-y. However, Edelweiss expects it to bounce back riding on strong content in H2FY18 following improvement in Telugu and Malayalam ratings.

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Sun’s overall subscription grew 16.1 per cent y-o-y supported by catch-up revenue and upswing in digital revenues. The content cost rose 37.6 per cent y-o-y as Sun TV shifted to commissioned model from the ad slot model. It moved entirely into the commissioned model in all its markets, except Tamil Nadu, 2 out of 18 programmes are on commissioned model.

Sun TV now expects August and September to report better ad growth as GST impact withers away.

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Awards

Hamdard honours changemakers at Abdul Hameed awards

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NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.

The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.

Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.

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The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.

Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.

Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.

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The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.

Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.

Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.

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The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.

Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.

 

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