News Broadcasting
Sun TV brands FM radio stations as ‘S FM’; launches 3 more stations
MUMBAI: The southern media emperor Kalanithi Maran has finally made its official entry into the private radio FM operations under the second phase by unveiling the brand name and the frequency.
The FM radio operations managed through its subsidiaries Kal Radio Ltd and South Asia FM Ltd will run stations under the brand name ‘S FM’.
Starting 6 November, the company will launch three more FM stations on 93.5 MHz FM in Bangalore, Hyderabad and Jaipur.
Sun will be the fifth player in Bangalore and competing for mindspace with players like Radio City, Radio Mirchi, Radio One and Big 92.7 FM.
In Hyderabad too, Sun will be battling out with the existing players — Radio Mirchi, Radio City and Big 92.7FM. While, in Jaipur, Sun will be sharing the space with Radio City, Radio Mirchi, Radio Tadka and MY FM.
With this, the total FM Stations of Sun TV group operational goes to seven as it already operates FM stations in Chennai, Coimbatore, Tirunelveli and Visakhapatnam.
Works of another 38 FM Stations are in progress as it has retained 45 FM Radio stations across India out of 68 FM stations successfully bid.
Maran will operate 46 stations across the country through Sun TV Ltd’s two subsidiaries, Kal Radio and South Asia FM. Sun TV owns 89 per cent in Kal Radio and 94.91 per cent in South Asia FM. Maran holds 10.5 per cent in Kal Radio and 5.1 per cent in South Asia FM.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
