iWorld
Streaming to the top: Karan Bedi named OTT Leader of the Year
MUMBAI: When it comes to India’s streaming wars, Karan Bedi is clearly playing in the big league. The head of Amazon MX Player has been crowned ‘Leader of the Year OTT’ at the 12th IAA Leadership Awards, held on 7 August 2025 at Taj Lands End, Mumbai. Instituted in 2013 by the International Advertising Association India Chapter, the awards celebrate excellence in business, marketing, and corporate leadership. This year’s jury, chaired by Colgate-Palmolive India MD & CEO Prabha Narasimhan, recognised Bedi’s role in steering Amazon MX Player to the forefront of India’s digital entertainment.
Under his watch, the free streaming service has delivered a buffet of genres from cult thrillers like Aashram to emotionally charged dramas such as Mitti – Ek Nayi Pehchaan, high-octane action with Hunter S2 – Tootega Nahi Todega, and reality hits like Realme Hip Hop India Season 2. As per Ormax Media, 8 of India’s Top 50 digital shows in H1 2025 were from MX Player’s stable.
The platform also boasts MX Vdesi India’s largest localised international content library, featuring dubbed global shows, anime, and films. It’s a strategy that has kept the service on advertisers’ radars while winning over audiences nationwide.
“This recognition is for our entire team,” said Bedi. “Our mission is to deliver high-quality, free entertainment rooted in local stories, while enabling advertisers to reach audiences across India. Seeing our content resonate with millions is the most rewarding part of the journey.”
With audience loyalty, advertiser trust, and an expanding content portfolio, Bedi’s leadership shows that in OTT, it’s not just about playing the game, it’s about changing it.
Gaming
Interio by Godrej partners with FAU-G Bharat League 2.0 Finals
Furniture brand showcases ergonomic gaming chairs at major Mumbai esports event.
MUMBAI: Interio by Godrej has levelled up its game, this time by giving India’s competitive gamers a comfortable place to sit while they dominate the leaderboard. The leading furniture brand from Godrej Enterprises Group collaborated with Dot9 Games for the FAU-G Bharat League 2.0 Finals held in Mumbai. The offline tournament brought together over 100 competitive players for intense esports action.
As part of the partnership, Interio by Godrej showcased its specially designed ergonomic gaming chair, engineered to support long hours of gameplay with superior posture support, comfort, and overall wellbeing. Players got to experience the chairs first-hand during the high-intensity matches.
The event was graced by movie superstar and OG Khiladi Akshay Kumar, who felicitated the winners, adding star power and highlighting the growing mainstream appeal of esports in India.
Interio by Godrej head of marketing communications Reshu Saraf said the collaboration was driven by the evolving needs of India’s gaming community. “Players are investing significant time and skill into their setups. We wanted to show how thoughtful furniture design can enhance the overall gaming experience without compromising on comfort,” she noted.
Dot9 Games co-founder & CEO Deepak Ail added that comfort and physical wellbeing are becoming essential for sustained performance in competitive gaming. “Interio by Godrej’s gaming chairs added real value to the experience at the finals,” he said.
Beyond the event, Interio extended exclusive discounts on the gaming chairs to FAU-G players across its database to improve accessibility for the community.
This partnership reflects Interio by Godrej’s strategy to design products that respond to modern lifestyle shifts while strengthening its presence in India’s fast-growing esports ecosystem.
When gamers spend hours locked in battle, the right chair can mean the difference between victory and back pain. Interio by Godrej has clearly understood the assignment and delivered a comfortable win for players and the brand alike.
