News Broadcasting
Storyboard18’s launches ‘Share The Spotlight’
Mumbai: Storyboard18, Network18’s advertising and marketing platform, has launched its latest initiative, ‘Share The Spotlight’. This initiative aims at sharing compelling stories of women who continue to break barriers and set new precedents for other women marketers, entrepreneurs and communication specialists.
The goal of ‘Share The Spotlight’ initiative is to kick off a movement where women and men from various sectors step up and share their light with other women, putting a spotlight on their perhaps lesser-known stories.
The initiative calls on women and men to come out and share words of praise and encouragement for inspirational women, appreciating and acknowledging the contributions of so many people who make businesses, brands and workplaces better. The special project aims to unearth learnings in how to face challenges and seize opportunities while bringing along others on the path to progress.
Speaking on the initiative, Storyboard18 editor Delshad Irani said, “We at Storyboard18 are extremely excited to present ‘Share the Spotlight’. This is our honest effort to put a spotlight on lesser known stories of individuals who have made an impact and affected change in their workplaces, company cultures, industries, etc. It is exciting to see our community come together with the sole purpose of empowering one another through encouragement and appreciation. We look forward to bringing out many such stories and driving meaningful conversations.”
‘Share The Spotlight’ is just the beginning of a long journey to spotlight individuals who are empowering others and bringing change and growth for all. Together we rise.
Website link – https://www.moneycontrol.com/storyboard18/tags/month-in-focus
News Broadcasting
CNN-News18 rolls out Battle for the States ahead of key polls
Multi-format election coverage tracks voter mood across five battleground states
NEW DELHI: CNN-News18 has launched a special election programming initiative titled Battle for the States, as India gears up for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
Built around the theme ‘Road to Power’, the multi-format coverage aims to follow the entire electoral journey, from campaigning and polling to results and government formation. The network is leaning into on-ground reportage and data-backed storytelling to decode voter sentiment across regions where local issues often shape the narrative.
The programming line-up includes ‘Vote Tracker’, a three-part series developed in collaboration with survey agency Vote Vibe. The show blends survey insights with expert commentary and field reporting, using augmented reality graphics to present complex electoral data such as vote share, seat projections and leadership preferences in a more accessible format. It will air every Monday evening until April 6.
Adding a cultural lens to political reporting is ‘So Saree!’, a ground-driven segment where women anchors travel across constituencies dressed in traditional handwoven sarees from each state. The format uses attire as a storytelling device, highlighting regional identity while capturing grassroots voices.
Meanwhile, ‘Unfiltered Kaapi’ and ‘Chai-Niti’ bring a more conversational tone, drawing inspiration from everyday political discussions in tea stalls and coffee corners. These segments aim to break down key issues through candid, fast-paced exchanges between anchors and reporters, tailored to regional sensibilities.
For viewers seeking deeper insights, the weekend docuseries ‘Reporters Project’ takes a longer view, with correspondents travelling across constituencies to map voter concerns and political shifts on the ground.
“Elections are about people, their aspirations, identities and the issues that matter to them, and every state tells a different story,” said CNN-News18 editorial affairs director Rahul Shivshankar. He added that the initiative focuses on understanding “the sentiment on the ground and what’s driving voter choices”.
Echoing the emphasis on credibility, Network18 CEO – English and business news Smriti Mehra said the network aims to combine on-ground reporting with data-led insights to deliver clear and timely coverage as the elections unfold.
With a mix of data, culture and grassroots reporting, CNN-News18 is positioning Battle for the States as a comprehensive window into one of India’s most closely watched electoral cycles, where every vote carries a story waiting to be told.
