DTH
STB availability key to Cas success
MUMBAI: Availability of set-top boxes (STBs) is one of the key concerns for the successful roll out of conditional access system, speakers at a workshop on “Cas and Digital CATV” said here today.
Cable operators should not only look at the price of the boxes but also the quality of features it offers as there is revenue to be earned from the consumers. “While what is being pushed now in India is basic boxes, there is need also to go in for middleware that enables enhanced facilities. The important question to be asked is what the boxes can do. Cable operators will be able to, after all, earn revenues from features like video-on-demand and gaming,” said Technosat managing director Irshad M Contractor.
The Dubai-based company is prepared to set up a manufacturing facility in India if the demand for STBs pick up. Technosat has boxes ranging from basic to premium features on MPEG-2 and is currently conducting trials on MPEG-4.
Though multi-system operators (MSOs) are currently importing boxes, several manufacturers in India are keen to come up with local production facilities. “We are introducing 4-5 flavours of STBs that are fully developed in India. The boxes will have personal video recorder (PVR) and digital video recorder (DVR). We are integrating the encryption system with Conax. We are also in talks with other Cas technology providers,” said Surbhi Broadband general manager sales P C Mishra.
The two-day workshop, which concluded today, was organised by Satellite & Cable TV (SCaT) magazine and attracted over 250 delegates. The focus was on facilitating cable operators to make the transition from analogue to digital cable. The issues covered ranged from digital headends to billing solutions for Cas.
Speaking on digital headends for simulcasting digital video broadcasting – cable (DVB-C), Peter Batt of Teleste said there was need to offer on demand TV and other value-added services. The third generation headends improved footprint and power consumption while offering unicast/multicast video services and triple play. But the fourth generation IP-centric headend for DVB-C and IPTV combined everything and offered “ultimate flexibility.”
Earlier SCaT editor and executive director Dinyar Contractor said Headend-In-The-Sky (HITS) would mean rapid digital and Cas roll out as it would reach out to the smallest and far flung last mile operators (LMOs). Even as Cas made it unviable for LMOs to set up a digital Cas headend and offer a large pay bouquet, HITS offered several advantages to them.
“The transmodulator cost is as low as Rs 2000 per channel and the LMOs can assemble their own, local basic tier. It is economically attractive if the Telecom Regulatory Authority of India (Trai) permits nationwide Cas,” he said.
SCaT chairman Sudeep Malhotra spoke on uplink and downlink policies, elaborating on the regulatory framework prescribed for the different genres of channels such as news and sports. “There are 164 Indian channels licensed to be uplinked from India. The channels that are registered and allowed to be downlinked into India amount to a total of 54 channels,” he said.
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
