Channels
StarOne ‘completes’ network’s Hindi entertainment channel offering
MUMBAI: The stage is set for the 1 November launch of StarOne, the most ambitious channel offering from India’s lead broadcast network.
With StarOne’s launch, the circle will be complete for Star India as far as its Hindi general mass entertainment channels are concerned. And as already reported on indiantelevision.com, this new age offspring of Star India is being pitched as the “next generation of Hindi entertainment television”.
The task before StarOne is clear and unambiguous — to capture urban and upscale non-TV viewers who spend their time at cinema halls, pubs and other means of entertainment. Also, to expand and create of a whole new set of viewers with the opening up of this new “category” in Hindi entertainment.
If Plus catered to the middle class market and ensured dominance in that area, Utsav, the FTA channel launched earlier this year was to ensure prominent market share in the lower end market by taking on the SAB TVs and Saharas head on. With One’s entry onto Indian television, the effort is primarily to tap into the high end upmarket audience, who currently may not be tuning into television or flirting with the competition (read Sony Entertainment Television), says senior V-P content and communications Deepak Segal.
SET till date has successfully managed to position itself as a young alternate viewing option that throws up clutter-free programming. Very obviously, StarOne’s entry, apart from attracting newer audiences to the TV viewing pie, will be to eat into Sony’s loyal viewership share.
“Not often does a brand like this evoke such high interest in the market,” asserts senior V-P marketing and communications Ajay Vidyasagar.
Interestingly, the philosophy being evolved viewing, the whole StarOne model was designed by keeping Star Plus as the reference point. Everything that Star Plus lacked has been incorporated into Star One. “This is a very brave effort from Star as we are trying to break away from a success formula which we created ourselves,” gushes V-P Content and Communications Ravinath Menon.
Priced at Rs 10 per household, this premium Hindi channel has a distinct look and feel with interesting programming concepts and cutting edge production values. Launching with an array of 21 original programmes across a range of genres, StarOne is hopeful of attracting high end advertisers that news channels and other niche channels were unable to cater to. Additionally, with the mix of Plus, Utsav and now StarOne, advertisers will be able to cover the entire spectrum of Hindi speaking audiences.
Although some might see the content as inspired from international formats, all shows have been commissioned to home grown production houses and hence ensures the expansion of the content business across the country.
STARONE SOON GOING TO UK, US
The channel also has overseas ambitions with plans to be distributed in the US as well as on the Sky Network in the UK. “This will ensure that the StarOne also caters to the second and the third generation Indians overseas who will find the programming a lot more urban and contemporary,” says Star India CEO Peter Mukerjea.
With Star’s distribution pretty much in place, Star officials do not seem too concerned about this aspect. However they are leaving nothing to chance and have put in major efforts to ensure high reach of the channel across regions.
BIG MARKETING SPLASH
Touted as one of the heavy budget campaigns of the season, Star seems to have left no stone unturned in its marketing endeavour in creating high buzz and optimum visibility for this infant brand.
What will be interesting to watch now is what impact StarOne will have on Sony’s GRP’s in the coming months. The team at Sony would be hoping that “the whole new set of viewers” that StarOne expects will onto the channel will not principally be made up of its viewer share.
This is the season of the weddings. Everyone around us is getting married and here we are thinking about what to wear in the weddings. Seems shallow? But it isn’t. You can wear a lot of great jewelry at a wedding that will allow you to create a wonderful style statement.
We have created a list of tips for you that will come in handy if you are looking forward to becoming an elegant wedding guest.
So, read on . . .
A gold necklace:
This is what is the conventional method of going to a wedding, women just don a necklace and they are good to rock any party. You can find your ideal necklace and just wear it to rock a party. You can find necklaces in various designs and can actually don the one that you think reflects your style in the best manner. It can be a broad necklace with kundan, polkisetc or it can be a simpler one that is sleek and stylish.
A Gold chain:
If you are not a necklace person, we would suggest you to go for gold chains instead. You can glam up them as well, it is really all you need to do is to stack a few gold chains in your neck and you are glammed up. Can it get simpler than this? Your chains can have tiny pendants and charms in them that complement your outfit so that you can rock it without getting into the hassles of putting on a heavy necklace.
Maang tikka
Well, Maang tikka is back is vogue and how! You can dress up your wedding look by adding maang tikka, earrings and a gajra and going without the necklace. Trust us, this look is really elegant.
Rings:
You can never have enough rings in your closet. We will suggest you to wear a cocktail ring as it looks really fancy and goes with your wedding look.
Earrings:
Let your ears do all the talking at the wedding, it would be amazing to wear your heavy chandbalis or jhumkas that will let you create a wonderful style statement. You can ditch the gold for Rose gold earrings designs that you can find plenty all over the internet. All you need to do is to open your favouritejewlery shopping site and search for Latest gold drop earrings designs and you are good to go!
Watch:
An important element that will make you look elegant is a watch. You can wear gold watches in the wedding for a powerful statement.
A sleek bracelet/ bangle
You can wear your gold bracelet/ ring in the same hand as your watch as it gives away a very powerful style statement.
So, these are some of the tips in the jewelry section that you can incorporate to look really stylish and elegant as a wedding guest. We really had fun writing these tips for you. We hope you also have fun incorporating these style tips.
