GECs
Star, ZEE and Sony disconnect services
Mumbai : This morning the three main broadcasters have disconnected their services from cable platforms.
A big question for the advertisers. Are they getting the reach that they have paid for?
The action of disconnection of channels by three of the four leading broadcasters, Star, Sony and Zee, has left the consumers in a lurch. Consumers are bearing the brunt of this showdown since they have not been given adequate information by the broadcasters.
Also read : Broadcasters threaten to disconnect their services on large cable platforms
This pull out is affecting more than 40 mn TV households on a weekend, and that too, while the India – Australia match is being played. The cable operators (MSOs under the aegis of AIDCF) stand united in this fight and more cable operators (MSOs) across the country are joining this showdown with the broadcaster to protect the interest of their consumers.
This sudden action also questions the attitude of the broadcasters towards the various stakeholders including the MSOs, LCOs and lastly, but not the least, the consumers. Are the broadcasters not answerable to the advertisers who have trusted them to give them adequate reach for their advertisements? Are they not answerable to the consumers who have loyally watched their channels? Are they also not answerable for the position in which the MSOs and LCOs have reached?
GECs
Vikram and Ajinkya Gandhe win Masterchef India season finale
Chef Sanjeev Kapoor joins judges for emotional MasterChef finale
MUMBAI: The latest season of MasterChef India concluded on a high note, with brothers Vikram Gandhe and Ajinkya Gandhe crowned winners in the grand finale aired on Sony Entertainment Television.
The duo from Nagpur lifted the coveted trophy and donned the show’s signature golden apron after a season that celebrated India’s diverse culinary traditions under the theme “Pride of India”.
This edition of the popular cooking reality show introduced a new jodi format, with 50 pairs from across the country competing in the Masterchef kitchen. Contestants brought personal stories, regional flavours and family bonds to the competition.
The grand finale featured the final three pairs: Vikram and Ajinkya Gandhe (brothers), Saisree and Chanda (mother and daughter), and Anju and Manju (sisters).
The finale was attended by celebrity chef Sanjeev Kapoor, who joined the show’s judging panel comprising Vikas Khanna, Ranveer Brar and Kunal Kapur.
Kapoor said the show has long served as a platform to celebrate India’s rich culinary heritage and provide passionate home cooks with a national stage. He noted that the current season reflected a confident India that takes pride in its roots while embracing new culinary ideas.
Judge Vikas Khanna said the contestants’ journeys and the memories created during the season would remain with the team long after the show’s conclusion. Ranveer Brar described the show as a family that continues to grow with every season, while Kunal Kapur praised the contestants’ creativity and determination.
With the finale now concluded, the latest season of MasterChef India once again highlighted how food can reflect identity, heritage and storytelling, inspiring home cooks across the country to pursue their culinary ambitions.
