Movie Channels
Star World set to woo with ‘The Simple Life’
MUMBAI: While the teaser campaigns of their next big chat show with Karan Johar are warming up the air waves, Star World is all geared to launch a brand new reality series The Simple Life on Thursday 28 October at 9 pm.
Yet another addition to the slew of reality shows on the Star World FPC, The Simple Life showcases trials of lives of two society princesses who are all set to leave their parties, expensive wardrobes and trust funds behind to experience life, as they have never known it.
A hilarious new reality series, The Simple Life follows celebrities and best friends, Paris Hilton and Nicole Richie as they pack up their Louis Vuitton bags armed with a road map and their trendy dogs Tinker Bell and Honey Child and embark on a modern-day Thelma and Louise adventure, says a company release.
While Hilton is the great-granddaughter of founder of the Hilton Hotel chain- Conrad Hilton, Richie is the daughter of the legendary pop icon Lionel Richie. Both 22 year olds have been best friends since the age of two.
The outrageous fish-out-of-bottled-water series focuses on the two friends who decide to leave the comforts of their lavish lifestyle in LA to move in with a hard working farm family in rural America. The series chronicles their struggle to fit in and deal with a kind of reality they have never experienced. As the series unfolds, they have had to do everything from cleaning chicken coops and pumping gas to hitting the town and picking up guys, to milking the cows and cleaning the cow’s udders.
The Simple Life was an instant hit when it premiered on US television. According to the Nielsen Media Research ratings, thirteen million viewers in US tuned in for the premiere of The Simple Life as the episode dominated its 8:30-9 pm time slot in virtually all key ratings demographics.
The second episode drew 13.3 million viewers, an increase of 200,000 viewers over its Tuesday premiere. In addition to leading its time slot in total viewers, the program also topped its timeslot in the advertiser-friendly Adults 18-49 demographic and most other key measures.
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
