GECs
Star Utsav goes live on DD FreeDish today
MUMBAI: To entertain television buffs, Star Utsav has lined up variety-packed content as the channel goes live on DD FreeDish today.
The channel's entertainment content will transport the viewers into engaging worlds of mythology, romance, thriller, fantasy, and much more, allowing them to watch these shows with family, especially during these testing times.
“We at Star Utsav believe in delivering the best of entertainment to our audiences. Beautifully woven stories from stunning worlds of mythology, romance, and fantasy drama, will ensure that viewers are transported through enigmatic visuals and gripping characters. Most importantly, these are stories that a family can sit and watch together,” said a Star Utsav spokesperson.
“Our association with DD FreeDish is a testimony to this promise where together we will be delivering top-notch entertainment to viewers from 10 June 2020,” the spokesperson added.
Celebrating the best stories and heroic characters, Star Utsav aims to entertain viewers with a variety of shows like, Kasautii Zindagii Kay at 7 pm – a soul-stirring romance of star-crossed lovers, Anurag and Prerna, who are made for each other yet thrown apart by destiny, Mahabharat at 8 pm – an epic saga that encapsulates all the tales in the world, the eternal fight of good vs evil, and Nazar at 11 pm – a contemporary narrative of deep-rooted beliefs and folklore from our culture.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
