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Star TV extends deal with OSN for MENA

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MUMBAI: Star TV has expanded its carriage deal with pay-TV platform OSN (Orbit Showtime Network) in the Middle East and North Africa (MENA).

OSN Pehla subscribers will be able to watch the South Asian fare both live and on demand on OSN Play.

OSN chief content officer Emad Morcos said, “The extension of OSN’s long-term partnership with Star reinforces our commitment to continue to deliver leading content from the subcontinent for South Asian expatriates in MENA on OSN Pehla. Additionally, the introduction of the new movie channel, as part of this renewed agreement, adds increased value for customers.”

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Star TV MENA and APAC business head Sudhir Nagpal said, “The renewal of Star’s long-standing association with OSN is a testament to Star’s commitment towards delivering world-class entertainment to South Asian audiences in the region. Star, with its multilingual portfolio, will continue to drive local relevance and be the one-stop solution for South Asian entertainment”.

OSN remains the regional platform for Star Plus, Star Gold, Star Bharat, Star Jalsha, Star Pravah, Star Vijay, ABP News, Asianet News and Asianet Middle East, while the expanded carriage deal also sees these channels joined by Malayalam film channel Asianet Movies.

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GECs

Sony to launch Tum Ho Naa game show hosted by Rajeev Khandelwal

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MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.

The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.

While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.

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Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.

The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.

As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.

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