iWorld
Star Sports’ ‘Mauka’ rides high on Twitter Brand index
MUMBAI: Team India is on a demolition mode eliminating every rival that has stood against the ‘Men in Blue.’ This excitement around the matches has also translated on social media platforms, where fans have displayed their excitement.
Sensing an opportunity here, various brands have been launching innovative campaigns. In week four now, micro blogging site Twitter has released its brand index. This week saw one new debutant with contests by some of the big movers. Meanwhile Star Sports India continues to ride high on the ‘Mauka Mauka’ campaign. Interestingly, this week saw as much conversation during non-India match days as during India game days, which meant there was almost constant conversation on the platform.
Below are the top five tweets and the brand journey on Twitter during the week as well as the actual index.
1) Star Sports India’s #MaukaMauka campaign entered its fourth week. Like previous weeks, there was the lead up video for the upcoming game as well as a follow up revealed at the end of the game. This time around Star Sports asked users to Tweet to them with the hash tag #MaukaMauka to reveal the ad on Twitter before it got revealed on TV. The ad itself was on how an Indian win could help Pakistan progress to the last eight. They also continued to provide commentary on the games itself, which ensured that people kept engaging with them through the week too. @StarSportsIndia
2) Alto 800 went down the contest route and managed to debut at number two. Trying to build equity as a potential first car for its target audience they ran smart contests around hash tags like #DebutTips and #AltoFirstTimer. Both were aimed at getting people to engage with them to get tips for first time buyers as well as connect with potential clients. There were prizes up for grabs and that continued to create impact among users. @Alto_800:
3) HDFC Life continued to engage users around its hash tag #MyTeamMyPride. This week they asked people to predict outcomes, scores and other details of the game to win prizes up for grabs. The hash tag has found a way of rallying fans as well as giving a boost to their campaign. @HDFCLIFE
4) Dairy Milk India was also able to find a great balance between running a contest and exciting cricket fans around their #FansofJoy hash tag as well. For the contest, they asked people questions about the game to test cricket knowledge of their followers. Apart from this #FansOfJoy moments were also prominently shared across national dailies. @DairyMilkIn
5) Castrol Cricket followed what now seems like a winning mode – a meaningful hash tag, a contest and good content – to make Castrol the latest addition to the Twitter Brand Index. They entered with the hash tag – #ClingOnToTheCup. The big idea this week was that they asked people to Tweet to them with their pictures and they would put those pictures up on the boundaries display boards during the Cricket World Cup games. People really got behind the idea, which is essentially another way of becoming a part of the live cricket experience. @CastrolCricket 
iWorld
Why Peaky Blinders is one of television’s biggest hits that still deserves more attention
Six seasons, multiple awards and the release of Peaky Blinders: The Immortal Man bring the Shelby saga back into the spotlight
In the crowded universe of streaming content, only a handful of shows manage to leave a lasting cultural footprint. Peaky Blinders is overwhelmingly considered one of the biggest global hits of the past decade. Yet many viewers still haven’t fully explored the dark, gripping world of the Shelby family.
Originally produced for the UK’s BBC and later finding a massive global audience through Netflix, the series quietly grew from a British period drama into a worldwide streaming phenomenon.
Created by Steven Knight, the show follows the rise of the Shelby crime family in post-First World War Birmingham. What begins as a gritty street-gang story gradually expands into a sweeping narrative about ambition, politics, power and survival.
At the centre of the saga is Thomas Shelby, portrayed with extraordinary depth by Cillian Murphy. The casting of Murphy is widely regarded as perfect for the role. With piercing eyes, restrained dialogue and an almost hypnotic screen presence, he transforms Shelby into one of the most unforgettable characters in modern screen storytelling.
Murphy’s brilliance lies in his restraint. He rarely shouts or performs theatrically. Instead, a quiet stare, a calculated pause or a subtle shift in expression conveys the emotional storms within the character. Beneath the ruthless gang leader is a war veteran carrying trauma, guilt and loneliness. Murphy captures this complexity with remarkable precision, making Thomas Shelby both terrifying and deeply human.
Beyond its central performance, Peaky Blinders stands out for its unfiltered portrayal of reality. The show does not romanticise crime. Instead, it exposes the harsh social conditions of early 20th-century Britain, from poverty and class struggle to political extremism and the psychological scars left by war.
The series also presents powerful female characters who hold their own within the Shelby empire. Polly Gray, played by Helen McCrory, is the strategic backbone of the family and one of the most formidable figures in the story. Women in the series shape decisions, influence power structures and challenge the rigid social norms of the time.
Across six seasons, the narrative grows dramatically in scale. What begins in the smoky streets of Birmingham evolves into a story involving political conspiracies, fascism and international criminal networks.
The series has also earned significant critical acclaim. It won the BAFTA Television Award for Best Drama Series in 2018 and multiple National Television Awards for Best Drama, cementing its reputation as one of Britain’s most celebrated modern shows.
Another defining feature of the series is its iconic music. The show’s opening theme, Red Right Hand by Nick Cave and the Bad Seeds, became instantly recognisable and widely associated with the Shelby universe. Combined with a powerful soundtrack featuring artists such as Arctic Monkeys and Radiohead, the music helped shape the show’s dark, stylish identity and became hugely popular among fans.
And the Shelby story is not over yet.
In fact, its legacy is unfolding right now. The long-awaited feature-length continuation, Peaky Blinders: The Immortal Man, was released on March 6, 2026, bringing the Shelby universe from streaming screens to cinemas and giving fans a new chapter in the saga.
For viewers who have not yet stepped into this world, the timing could not be better.
Six gripping seasons are ready to binge on Netflix. A new film has just arrived in theatres. And at the heart of it all stands one of the most magnetic performances in modern drama by Cillian Murphy.
So if Peaky Blinders has been sitting on your watchlist for years, this weekend is your moment.
So, by order of the Peaky fookin’ Blinders, consider this your cue to finally step into the ruthless world of Thomas Shelby. Pour yourself a drink, clear your schedule and press the play button. Because when the Peaky Blinders give an order, you listen.
