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Star Sports launches #BabySitting campaign ahead of the Australia’s Tour of India
MUMBAI: Aptly setting the tone for a sensational ‘Summer of Cricket’ ahead, Star Sports, India has rolled out a TVC for the upcoming Paytm India v Australia ODI and T20 series. The highly anticipated five-match ODI and two T20 international matches starting February 24 will bring together two of crickets’ fiercest rivals pitted against each other. The film has been conceptualised by Taproot Dentsu.
The on-ground banter in the recently concluded series between the two nations was lively and research conducted by Star Sports showed that it was spontaneously associated with the series. Riding on this banter, Taproot Dentsu has created two entertaining, topical films for the series with Virender Sehwag being the lead character talking about the campaign #BabySitting- Issbaar Kohli and team Australians ki babysitting karne ke liye hain taiyyar. A cheeky take on Tim Paine’s remark to Pant, these films play up the babysitting theme to pitch one team against the other.
Star Sports CEO Gautam Thakar said, “The campaign amplifies the fun banter that all fans look forward to in every India vs Australia series. This series kicks off a “summer of cricket” on Star Sports including the VIVO IPL and the ICC World Cup. We are even more excited this year as we will now telecast this on our dedicated sports channels in Tamil, Telugu, and Kannada for our regional viewers apart from our existing English and Hindi feeds.”
Speaking about the campaign, Taproot Dentsu CCO Santosh Padhi said, “Cricket banter gets a lot of attention in popular media and Paine’s remark has provided grist to our creative mill. The Aussies are good sports and we’ve used their dig against them, to set up a face-off between the two teams. A cheeky personality like Sehwag was an easy choice as the celebrity face for this campaign.”
Campaign Links:
YouTube:https://youtu.be/XD9EcP296_c
Facebook: https://www.facebook.com/starsportsindia/videos/318741902104188/
Twitter:https://twitter.com/StarSportsIndia/status/1094502571044204550
Kohli led Team India will clash against the Aussies in the first ODI on February 24 in Visakhapatnam. With both teams working to finalise their core playing group in the run-up to the ICC Cricket World Cup 2019, this series plays an important role for both teams to identify their favourable playing XI.
Star Sports will telecast the series LIVE in 5 languages – English, Hindi, Kannada, Tamil and Telugu and on Star Sports 1/HD, Star Sports 1 Hindi/HD, Star Sports 1 Kannada, Star Sports 1 Tamil and Star Sports 1 Telugu.
Cricket fans can enjoy the action in their preferred language with detailed analytical commentary including the usage of graphics and augmented reality (AR) on the Select Dugout which will be available on Star Sports Select 1/HD for all the T20Is.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
