GECs
Star Plus’s ‘SLBB’ makes a decade shift (2022)
MUMBAI: Shaka Laka Boom Boom (SLBB) is changing decades. After the completion of season Jaaduu High; Star looks at pumping SLBB with some real variety. The series began earlier this week on 13 September (Monday) at 7:30 pm.
Changing its approach and offering some variety, the channel aims at capturing its TG (kids) taking heed of the latest technology in the kids arena.
Speaking to indiantelevision.com, Star India’s senior vice president content and programming Deepak Segal says, “We are trying out a new theme with SLBB 2022 by incorporating new gadgets and the latest gizmos that the new kids are savvy with. This will also ensure variation and variety.”
The story line is as follows. Sanju, on his way back home from Jadoo High, gets lost in the time storm. He reaches his school and finds everything has changed and the year is 2022!
Where is he? How has time just passed by? Confused, surprised and shocked, Sanju is on the look out of some object or person who will identify him.
While boarding a bus he realises that there is no driver and everything is automatic. He manages to enter his house through eye scanner. On opening the door he sees everything covered and sealed – chairs, beds and cupboards. There is no one at home. Suddenly, Sanju hears someone’s foot steps and hides. The person dumps a bag on the bed, which is full of currency. The person is San Ross.
San Ross enters the room and is busy working on his palm top when he hears the cop van coming. When Sanju and Ross meet, both take an instant dislike towards each other. Ross takes Sanju as hostage and escapes from the police. Through the conversation they realise that Ross is older Sanju and Sanju is young Ross, which means both are Sanju! One the past and other the future.
The coming episodes will have Sanju and Ross going through a series of adventures, mishaps, police encounters in their search for their parents’ killers.
Sanju seems to be trapped in a decade unknown with futuristic gadgets which the channel hopes will have all eyes glued to SLBB 2022.
GECs
ZEEL overhauls sales structure to chase growth across TV and digital platforms
New structure sharpens digital push as viewing habits fragment fast
MUMBAI: Zee Entertainment Enterprises Ltd. is reshuffling its sales playbook as it looks to keep pace with a fast-changing media landscape, where audiences are scattered, screens are multiplying and advertisers are following the data.
According to media reports, the rejig is anchored in the company’s push to build a more integrated, data-led monetisation engine, one that can straddle both traditional television and fast-growing digital platforms with equal ease.
At the heart of the move is a reworked sales architecture designed to deliver cross-platform solutions. With connected TV gaining ground and digital consumption surging, ZEEL is aligning its teams to move quicker, think broader and sell smarter.
The restructuring is being led by chief operating officer, advertisement revenue, Sandeep Mehrotra, at a time when the company says it is seeing tremendous growth. The idea is simple: match the right talent to the right opportunity in a market that is anything but static.
As part of the overhaul, several long-serving executives have been elevated to chief sales officer roles across regions and content clusters. Sanjoy Chatterjee will head the east market, while Gunjarav Nayak takes charge of the west along with high-margin verticals such as hmg, brand works, intellectual properties and digital sales. Rajnish Gupta will oversee bengaluru and chennai markets alongside the kannada and tamil clusters.
In other key moves, Divjyot Dhanda will lead hyderabad and kochi markets and manage zee tv, zee keralam and the telugu cluster. Roshan Vasu Kotian will supervise a diverse portfolio including Zee Marathi, &tv, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope.
The company is also strengthening its bench, appointing national sales heads across retail, regional clusters, digital and brand solutions. Ankur Kapila’s appointment to lead digital sales signals a sharper push into a segment that continues to outpace traditional formats.
Behind the scenes, dedicated strategy and operations roles have been carved out for both linear and digital businesses. Nitin Shetty, Rajkiran Shrivastav and Priya Nambiar will take on key responsibilities to ensure the new structure runs with precision.
The broader aim is clear. ZEEL wants a bigger slice of advertising budgets that are steadily drifting towards digital and connected TV ecosystems. By integrating its offerings, the company hopes to deepen client relationships while unlocking new revenue streams.
The new structure takes effect immediately, with Mehrotra continuing to report to chief executive officer Punit Goenka and steer the company’s advertising revenue strategy. Senior executive Laxmi Shetty will support the transition, with her revised role expected to be announced soon.
In a market where content is everywhere but attention is scarce, ZEEL’s latest move is less about rearranging the org chart and more about staying in the game.
